Apply Digital acquires Ragnarok to strengthen customer engagement

World digital transformation enterprise Apply Digital has acquired New York-based advertising and marketing know-how company Ragnarok. The deal will conclude for an undisclosed sum. 

Apply Digital is a world digital transformation consultancy, with places of work in Canada, the US, Colombia, the Netherlands, India and the UK. The corporate’s staff of greater than 650 consultants has helped to remodel world firms like Kraft Heinz, NFL, Moderna, Lululemon, Video games Workshop, Atlassian, and The Very Group.

Ragnarok in the meantime was co-founded by childhood buddies Spencer Barrett and Steven Aldrich in 2012. Since then, it has established itself as a frontrunner in delivering measurable advertising and marketing influence by way of personalisation and direct engagement methods, with a staff of fifty specialists. It really works throughout verticals, together with e-commerce, media, SaaS, healthcare, and FinTech; shoppers embody Dropbox, Upside, and A+E Networks.

The deal enhances Apply Digital’s customer engagement and omnichannel advertising and marketing capabilities, which is able to assist generate higher outcomes for its shoppers. Transferring for Ragnarok will allow Apply Digital to assist shoppers throughout your complete digital lifecycle, whereas Ragnarok will profit from Apply Digital’s technique, expertise design, tech advisory, and engineering experience.

Steven Aldrich, co-CEO and co-founder of Ragnarok, commented, “Apply Digital and Ragnarok share a strategic focus and convey collectively specialisms in CX, providing an ideal match to assist giant enterprises speed up digital transformation. With higher entry to knowledge and enhanced capabilities, we are going to empower shoppers by way of true partnership to determine and unlock new alternatives for progress.” 

However past the strategic match, the acquisition was knowledgeable by a shared tradition and values. In accordance to Apply Digital CEO Gautam Lohia, the Ragnarok staff “shares our need to innovate, which makes a robust basis for this partnership.” 

Lohia added, “Ragnarok’s experience in direct advertising and marketing, personalization, and data-driven decision-making enhances Apply Digital’s technique, design, and tech capabilities. This partnership permits us to supply providers to shoppers that transcend constructing best-in-class digital experiences and merchandise. It means we are able to assist shoppers with confirmed customer engagement and data-driven advertising and marketing methods, all built-in into one seamless answer.”