Aside from core merchandise similar to milk, dahi, paneer, ghee, the corporate plans to enter into UHT milk, flavoured milks and milk shakes, paneer spreads, conventional sweets and A2 milk.
Ananda Dairy has set an formidable goal to realize a turnover of ₹10,000 crore in subsequent 4 years by growing course of capability and diversifying into worth added merchandise. The corporate recorded a turnover of ₹1,700 crore in FY’24.
The expansion plans leans on disciplined sourcing, added capability, and a wider product combine aimed to cater on a regular basis city demand wants.
Aside from core merchandise similar to milk, dahi, paneer, ghee, the corporate plans to enter into UHT milk, flavoured milks and milk shakes, paneer spreads, conventional sweets and A2 milk.
It additionally plan to enter new product traces similar to frozen peas, idli dosa batter, tofu, candy corn, and mustard oil. The combo helps frequent, small-ticket purchases and retains the model related by way of the day.
The product growth is a part of the roadmap to realize revenue of ₹10,000 crore by 2030, mentioned the corporate.
Ananda Dairy has already began capacity-building programme by partaking with 5,000 farmers in Uttar Pradesh.
Supported by Gram Sakhi facilitators, these initiatives embody annual veterinary camps at present overlaying over 10,000 livestock.
From a districts to multi-state presence, the corporate’s progress path hyperlinks farmer sourcing, managed processing and a broad product plan designed for constant city demand.
Began in 1989 at Bulandshahar by Dr Radhey Shyam Dixit, the corporate modified its model identification from Gopaljee Dairy to Gopaljee Ananda after which to Ananda in 2012.
The corporate sources milk at 6,000 village-level assortment centres partaking over 3 lakh farmers. Day by day procurement exceeds 10 lakh litres. It’s moved to 35 milk chilling centres for testing by skilled chemists and chilled to zero diploma C earlier than processing.
Processing is dealt with at 5 vegetation—Pilkhuwa, Siyana, Gajraula, Varanasi and Raebareli in Uttar Pradesh, with 18 lakh litres of put in milk-handling capability.
Merchandise are positioned by over 5,000 distributors and devoted model shops in about 1.5 lakh kirana shops, alongside fashionable retail. Its availability spans 15 states and throughout 100 cities, giving regular shelf presence from small cities to metros.
Printed on February 2, 2026
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