Stricter AI guidelines increase compliance bar for Large Tech platforms
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The Centre on Tuesday sharply tightened compliance norms for social media platforms and on-line intermediaries, mandating the takedown of illegal AI-generated and artificial content inside simply three hours of being flagged, a steep reduce from the sooner 36-hour window.
In a gazette notification, the Ministry of Electronics and Info Know-how (MeitY) notified the Info Know-how (Middleman Tips and Digital Media Ethics Code) Modification Guidelines, 2026, which for the primary time lay down detailed obligations for figuring out, labelling and appearing in opposition to AI-generated, manipulated and deepfake content. The principles, which come into power on February 20, are anticipated to considerably increase compliance prices and authorized publicity for international platforms similar to Meta-owned Fb and Instagram, YouTube and X.
Underneath the amended framework, intermediaries are required to act expeditiously as soon as they turn into conscious of content categorised as synthetically generated data (SGI), together with content created, modified or altered utilizing AI instruments. Such materials should be taken down inside three hours of notification. The principles additionally make necessary the clear and outstanding labelling of AI-generated content, with platforms required to embed everlasting metadata or identifiers wherever technically possible, and to be certain that such labels can’t be eliminated or suppressed.
The transfer underscores the federal government’s more and more interventionist stance on AI governance at a time when the expertise is quickly scaling throughout sectors. Considerably, the amendments have been notified simply days earlier than India hosts the AI Influence Summit from February 16 to 20, which is able to convey collectively international expertise leaders together with Nvidia CEO Jensen Huang, Google CEO Sundar Pichai, Anthropic CEO Dario Amodei and Gates Basis chair Invoice Gates to talk about accountable AI deployment and international governance requirements.
Printed on February 10, 2026
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