Digital advert impressions witnessed a considerable surge, rising greater than five-fold in 2025 in comparison with 2021 and over 2.5 occasions over 2024, as per knowledge launched by TAM AdEx. It mentioned this underscored the accelerated momentum in digital advertising.
From a quarterly perspective, This fall CY 2025 recorded a 15 per cent development in comparison with Q1 CY 2025, additionally reflecting a robust upward trajectory in every quarter, the report added.
Companies, training and private equipment have been ranked among the many high three sectors in phrases of share of digital advert impressions in 2025. “The High 2 sectors added greater than 50 per cent share of advert impressions on Digital medium, the TAM AdEx report famous.
By way of classes, on-line purchasing was the main class with 12 per cent share of advert impressions in CY 2025. Different classes ranked among the many high ten in phrases of share of digital advert impressions included on-line companies, e-commerce clothes, digital training, social media & leisure, software program, automobiles and stores amongst others.“ Cumulatively, the highest 10 classes added 42 per cent share of advert impressions,” the report added.
The highest 5 advertisers in 2025 in phrases of share of digital advert impressions included Flipkart, Amazon, Adobe India, Hindustan Unilever and Reliance Retail. Cumulatively, the highest ten advertisers contributed 15 per cent share to the general digital advert impressions in 2025. In the meantime, over 120, 000 advertisers solely publicised on digital medium throughout 2025.
“Amongst Internet Publishers, Instagram had the very best share of advert impressions of 65 per cent in CY 2025. Programmatic was the most well-liked methodology for selling Advertisements on Digital platforms, accounting for 95.8 per cnet of whole advert impressions through the 12 months,” the report famous.
Printed on March 7, 2026
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