Mumbai: Urban India is dealing with an growing metabolic health crisis, with 73 million estimated to be obese or overweight, even as consciousness of next-generation GLP-1 weight reduction medicine is lower than 5%, based on a report by Kantar India.
“As next-generation therapies acquire international momentum for each diabetes administration and weight discount, India presents a high-intent but under-informed market – with solely 4.99% of city Indians at present conscious of GLP-1 therapies,” based on Kantar’s GLP-1 Alternative Index Report.
India has about 101 million individuals residing with diabetes, with a further 136 million at pre-diabetic danger, highlighting the influence of sedentary life, way of life shifts and rising stress ranges in cities.
Nevertheless, whereas consciousness stays restricted, adoption readiness is powerful amongst knowledgeable shoppers, said the report.
“India’s rising weight problems and diabetes burden marks one of the crucial necessary healthcare turning factors of this decade. Whereas the dimensions of alternative for GLP-1 is important, unlocking it requires readability, schooling and swift motion,” stated Puneet Avasthi, Director, Specialist Companies, South Asia, Kantar. “Our report highlights a hanging gap- consciousness stays low, but intent to undertake will increase quickly as soon as shoppers are knowledgeable. This presents a vital window for manufacturers and pharma leaders to step in with the proper messaging and engagement methods. Those that transfer early and transfer with precision might be greatest positioned to form management in India’s rising GLP-1 market.”
Amongst diabetics who are conscious of GLP-1 therapies, 49.2% point out probability to make use of them, and 44.1% desire weekly dosage codecs, signalling openness to sustained administration options.
Knowledge additionally confirmed that Gen X contributes 40% of the overweight base, positioning them as essentially the most uncovered age section, reflecting cumulative way of life, stress and work-related pressures. Gen X additionally represents 73% of city diabetes circumstances, making it the one largest addressable cohort.
South India accounts for 36% of the overweight inhabitants, above its inhabitants share. About 43% of city diabetes circumstances are concentrated in the identical area, with Kerala (26%) and Telangana (17%) main penetration ranges.
The area’s speedy urbanisation, affluence-driven life, lengthy sedentary work hours in IT‑dense cities, and elevated consuming‑out behaviours are seemingly contributing to its elevated focus.
The report said that GLP-1 consciousness skews youthful (as much as 28.6% amongst diabetic millennials), whereas Gen X bears the very best weight problems and diabetes burden, creating a transparent communication hole. Prosperous, mid-life shoppers symbolize each the very best illness focus and the strongest potential for knowledgeable adoption.
Soumajit Dey, Affiliate Vice President, Specialist Companies, South Asia, Kantar, stated, “Whereas weight problems and diabetes are closely concentrated amongst Gen X and prosperous city households, GLP-1 familiarity skews youthful, making a measurable disconnect available in the market.”>
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