An Important Update From The Motley Fool UK

Expensive Fellow Investor,

You might need seen throughout our website that The Motley Fool UK has change into an unbiased UK-owned firm, led by our long-standing UK crew. Identical folks, similar rules, similar concentrate on serving to you change into a greater long-term investor.

That half hasn’t modified. And it gained’t.

However we did suppose this second referred to as for one thing else to alter: our identify.

Not as a result of we’re changing into one thing completely different – however as a result of we wish the identify on the door to higher mirror who we already are, and the form of investing expertise we consider in.

Over the previous few months, we’ve been talking to members and readers about what they worth most in us. And the message got here by clearly.

Hold it clear. Hold it sincere. No jargon. No hype. No hidden agenda. And please – not one of the “one more fintech startup” power.

We hear you.

We additionally know that names matter. They set the tone. They inform a narrative. And if we have been going to decide on a brand new one, it needed to really feel like us – not company, not generic, and positively not forgettable.

So we went in search of one thing with a little bit of historical past, a little bit of humour, and a little bit of British eccentricity.

That led us to an outdated nursery rhyme it’s possible you’ll bear in mind – the one about counting magpies:

“One for sorrow, two for pleasure, three for a woman, 4 for a boy…”

Much less generally recognized is what comes subsequent. In some variations of the rhyme, the twelfth magpie is claimed to convey wealth.

And so, after a good quantity of debate, espresso, and debate…

We landed on our new identify:

The Twelfth Magpie

It felt proper.

A bit irreverent. A bit unconventional. Rooted in a narrative. And a nod to the concept that investing doesn’t should be overly severe or unique – it may be open, human, and even a bit playful, whereas nonetheless being grounded in good judgement and long-term considering.

In some ways, it captures what we’ve at all times tried to be: independent-minded, barely unwilling to comply with the group, and at all times on the facet of particular person buyers.

Or put extra merely: we’re right here that can assist you navigate investing with readability, honesty, and a little bit of character alongside the way in which.

That’s the spirit we’re carrying ahead.

Over the approaching days, you’ll begin to see The Twelfth Magpie seem throughout our website, emails and techniques as we make the transition.

You’ll additionally begin to see your typical e-mail newsletters come from our new e-mail deal with and mailing techniques. When you have any questions in any respect about this, please don’t hesitate to contact us at [email protected].

The whole lot else stays precisely the identical. There’s only a new identify on the door.

Once more, if in case you have any questions in any respect, we’re at all times glad to listen to from you.

Thanks for being a part of this with us. We’re genuinely enthusiastic about what comes subsequent – and glad you’re right here for it.

Mark Rogers