One of many big perks of impartial consulting is that you possibly can function from anyplace.
Even for those who’re steering a sizable boutique, it’s pretty straightforward to jaunt off to Italy or India or Indiana for a month. (Says the agency proprietor who simply returned from a month in Peru and is planning journeys to Greece and Bhutan.)
The indisputably finest location for you has nothing to do with geography, although. It’s a place known as Genius Heights.
Ideally, your consulting agency lives on the intersection of your staff’s innate genius and a burning, market want.
As your agency’s chief, your personal innate genius is especially essential.
You’re fairly good at most duties. Analyzing knowledge, creating shows, dunking donuts. Not fantabulous, however you’re not horrible.
While you sort out these actions you’re residing in Mediocre Meadows—a nondescript land the place nothing of be aware occurs.
In fact, there are some duties you simply shouldn’t volunteer for as a result of they’re not your cup of tequila. Reviewing authorized paperwork or debugging Claude integrations or reasoning with youngsters.
Partaking in that stuff is a journey to Bozo Valley.
Lastly, you possibly can spotlight a few actions the place your expertise soars far above common mortals. Each hour on this zone captivates you since you’re doing what you’re keen on and what comes naturally to you.
You produce insane quantities of worth to your agency and your shoppers at these occasions you’re working up at Genius Heights.
Fortuitously, everybody’s topology is totally different. The place you’re a bozo, another person is a genius. (Therefore, life is continually a circus… or one thing like that.)
You can construct a profitable consulting agency whereas residing in all three expertise places.
For example, for those who launched a consulting follow, you wore myriad hats firstly. Valuable few duties demanded your wizardry, whereas many required unfamiliar skills.
Functionality-clever, you have been all around the map.
Nevertheless, right here’s the essential bit for the way forward for your agency:
To personally thrive and develop and stay in delight, your consulting agency needs to be designed to serve your innate genius.
The perfect, most rewarding corporations allow their leaders to spend much less time in Mediocre Meadows and Bozo Valley and extra time dwelling on the peak of Genius Heights.
Sounds groovy, however is it attainable? Or is it a pipedream like self-cleansing dishes?
It’s attainable.
Actually, I can shortly regale you with three, actual-life examples of consulting agency leaders whose house base is in Genius Heights:
Richie
Richie’s innate genius is analytics.
On a scale from 1-100, he’s a 100 at analytics.
After nurturing his consulting agency to over $15 million, he employed a CEO, COO and consultants who take pleasure in enterprise improvement, then he scuttled again into the engine room to conduct analytics for his shoppers.
Most of Richie’s shoppers assume he’s simply an analyst and don’t even know he owns the corporate!
Kate
Kate’s innate genius combines networking and excessive-stage imaginative and prescient.
She’s written two New York Instances bestsellers and her networking expertise are off the charts. (She sometimes connects with 30-40 folks per day!)
Her eight-determine consulting agency is structured to put her in networking conditions after which to ship on the compelling visions she paints for shoppers. Good!
Javier
Javier, a companion in a boutique consulting agency, rocks at managing and growing folks.
The employees at his agency adore him and he acquired the very best supervisor scores, by far, of any agency chief we’ve evaluated.
Javier’s agency is structured so that Javier acts as COO and interacts little or no with shoppers. His innate genius has produced a comfortable, energetic consultancy that is rising by leaps and bounds.
You can construct your consulting agency round your innate genius too.
Bear in mind, your innate genius isn’t stuff you’re good at and it’s not what you do to your shoppers.
Your innate genius is a slender functionality (e.g. analytics, connecting, or folks improvement) that you’re WAY higher at than the typical mortal and that you LOVE utilizing..
What would devour your hours for those who cruised most of your day round Genius Heights?
What would you quit?
Who/what do you want to usher in home to switch out of Bozo Valley and Mediocre Meadows?
For at present, let’s begin right here: What’s your innate genius?
Brag a bit and let the remainder of us know.
Textual content and pictures are © 2026 David A. Fields, all rights reserved.
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