The launch displays a broader shift in how customers are approaching on a regular basis routines, not as an unconscious behavior, however as a sequence of small, deliberate decisions.
The pure Himalayan spring water model AUM Premium has launched The Affirmation Assortment, a variety of 1 litre bottles, every printed with one among 12 curated affirmations, designed to carry intention into one of many physique’s most instinctive day by day acts.
Affirmations on the bottles embrace traces comparable to “I’ve all the things the universe provides” and “Wealth has already chosen my identify.”
As wellness pondering extends deeper into day by day life, AUM Premium is positioning hydration itself as a apply, not only a perform.
Every bottle turns into a quiet, recurring cue that hyperlinks the bodily act of hydration with aware thought.
Jagriti Motwani, Founder and CEO, AUM Premium, mentioned water is the one factor everybody reaches for each single day and the corporate desires that second to imply one thing extra than simply hydration.
“The Affirmation Assortment was born from that perception,” he mentioned.
The launch displays a broader shift in how customers are approaching on a regular basis routines, not as an unconscious behavior, however as a sequence of small, deliberate decisions.
Sourced from high-altitude Himalayan springs and naturally enriched with calcium, magnesium and potassium, AUM Premium was constructed on the conviction that water must be as clear because the intentions it carries.
Past private use, the Affirmation Assortment is additionally designed as a thought of gifting choice for moments that decision for one thing extra significant than the same old.
AUM Premium is obtainable at over 16,000 pin codes in India by way of e-commerce platforms, together with Shopify and its direct-to-consumer web site.
Revealed on Might 14, 2026
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