PwC India chief Sanjeev Krishnan frames VUCA economics as opportunity not threat at BT MindRush 2025

Sanjeev Krishnan, Chairperson of PwC India, delivered a compelling deal with at BT MindRush 2025 on the crucial of “reinventing enterprise for the long run” in a world outlined by unprecedented volatility, uncertainty, complexity, and ambiguity (VUCA). He noticed that whereas disruption is not new, its present tempo and depth demand a essentially completely different strategic method. Quite than yielding to uncertainty, organisations should view disruption as an opportunity to reimagine enterprise fashions, problem established norms, and generate worth the place others understand solely chaos.

Drawing on illustrative examples — from Airbnb and Uber (born of financial volatility) to 3D printing and autonomous autos (responses to uncertainty) and Netflix’s pivot from DVD rental to streaming (navigating ambiguity) — Krishnan distilled his insights right into a 5‑level framework for sustainable progress:

Adaptability and agility: Success favours these in a position to reply quickly to vary. Zoom’s meteoric rise throughout the COVID‑19 pandemic exemplifies how decentralised resolution‑making and actual‑time information analytics can convert disruption into opportunity.

Experimentation and buyer centricity: Main organisations anticipate evolving wants earlier than they totally manifest. India’s homegrown e‑commerce platforms exhibit how proactive innovation can create totally new markets and redefine buyer expectations.

Resilience: Past mere survival, resilience entails leveraging crises to safe lengthy‑time period strategic benefit. Corporations that domesticate versatile working fashions and strong danger‑administration practices emerge stronger from disruption.

Know-how as enabler: Whereas know-how regularly serves as a catalyst for change, it’s equally the answer. Organisations should embrace digital transformation — deploying rising instruments to drive effectivity, scalability, and aggressive differentiation.

Collaboration: The subsequent wave of progress will not happen in isolation. India’s success with its digital public infrastructure underscores the ability of presidency‑trade partnerships, regulatory agility, and a vibrant startup ecosystem in accelerating collective progress.

Krishnan concluded that disruption needs to be regarded not as a threat however as an impetus for reinvention. He underscored the duty of enterprise leaders to proactively determine and capitalise on rising alternatives, emphasising that coverage shifts and geopolitical realignments will finally favour economies ready to adapt. “VUCA economics is not about weathering the storm; it’s about harnessing its energy. The time for reinvention is now.”