A video exhibiting staff dancing throughout what seemed to be an inner celebration at an Amazon office in India has triggered sharp reactions on-line, with some social media customers in the US linking the clip to the corporate’s current wave of layoffs.
The video gained traction after being reposted on X, the place a person criticised Amazon’s international workforce technique, alleging the corporate was chopping American jobs whereas increasing abroad. The submit drew a mixture of criticism, hypothesis and satire, rapidly turning the clip into a flashpoint in broader debates over offshoring and company restructuring.
The backlash comes weeks after Amazon introduced plans in January to get rid of at the very least 16,000 roles globally as a part of an ongoing effort to streamline operations. Chief Folks Officer Beth Galetti mentioned the restructuring was meant to strengthen the organisation by “lowering layers, growing possession and eradicating paperwork.” The transfer adopted roughly 14,000 job cuts accomplished by the tip of 2025.
Whereas layoffs have been carried out worldwide, a significant slice affected roles within the US. In a regulatory submitting, Amazon confirmed it might lower 2,198 staff in Washington as a part of the newest spherical of company reductions, in keeping with the Washington State Employment Safety Division.
Because the dancing video circulated, some customers framed it as proof of a shift in hiring towards decrease-price markets, criticising the corporate’s labour technique and, in some circumstances, asserting boycotts of Amazon companies. Others mocked the scene in posts that drew accusations of stereotyping and misinformation.
Nonetheless, the workforce reductions haven’t been restricted to the US. A whole bunch of staff in Amazon’s India operations have been additionally affected through the restructuring, underscoring that the cuts are a part of a broader international price-realignment somewhat than a shift concentrated in a single geography.
The episode highlights how viral office moments—indifferent from their authentic context—can grow to be entangled in bigger anxieties about automation, globalisation and the way forward for tech employment.
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