Individuals stroll previous an AMC theatre in Manhattan in New York Metropolis, U.S., February 25, 2025.
Jeenah Moon | Reuters
Hollywood’s blockbuster slate is heating up, and AMC Leisure is rising the variety of its premium screens to satisfy demand.
The world’s largest cinema chain is including 40 Dolby Cinema theaters to its U.S.-based AMC places via the top of 2027. It marks a 25% enhance within the variety of the branded premium screens, bringing the corporate’s whole quantity to greater than 200.
“Premium moviegoing is defining the trendy field workplace,” stated Kevin Yeaman, president and CEO of Dolby Laboratories. “In increasing our longstanding partnership with AMC, we stay up for offering much more audiences with entry to essentially the most immersive movie experiences which you can solely get at Dolby Cinema.”
The announcement comes simply days after AMC revealed a partnership with CJ 4DPLEX so as to add 65 Display screen X auditoriums and 40 4DX theaters to its theaters across the globe.
Premium giant format screens, usually referred to as PLFs, are elevated viewing experiences that include a better ticket value. The bodily screens are sometimes larger than conventional film screens or have auditoriums that function higher-quality sound programs or seating choices.
Dolby Cinemas are specifically designed auditoriums with plush, reclining seats and a mix of Dolby Imaginative and prescient and Dolby Atmos, which ship crisp visuals and immersive sound. Display screen X theaters function a 270-degree panoramic display screen that extends the film picture onto the aspect partitions utilizing multi-projection expertise, and 4DX is a premium expertise that options gyroscopic seats and sensible results like fog, water and wind that play in time with the film.
The movies that profit essentially the most from PLF ticket gross sales have been Hollywood’s largest blockbusters, as audiences wish to see explosive motion films and dazzling spectacles in essentially the most state-of-the-art places. It is why movies like Common’s “Oppenheimer,” Disney’s “Avatar: The Manner of Water” and Warner Bros.′ “Dune” and “Dune: Half Two” captured a good portion of the PLF field workplace throughout their runs.
The 2025 and 2026 field workplaces are filled with blockbuster options from main franchises like Avatar, Star Wars, Jurassic Park, the Marvel Cinematic Universe, DC comics and Mission Inconceivable.
“The growth of this partnership is a strong demonstration of AMC’s ongoing dedication to ship this premium expertise — sought out by filmmakers, studio companions, and our company — to much more of our theaters and AMC moviegoers round america,” Adam Aron, AMC’s CEO, stated in a press release Monday concerning the Dolby growth.
As of 2024, there have been greater than 950 theaters in North America that had PLF screens, a 33.7% soar from simply 5 years in the past, in keeping with knowledge from Comscore. These screens accounted for 9.1% of the home field workplace, round $600 million in 2024.
Premium ticket costs common just below $17 apiece, in keeping with film knowledge agency EntTelligence, an 8% enhance since 2021, when the corporate first began reporting these figures.
PLF receipts nonetheless symbolize a small portion of the general field workplace, with most audiences seeing movies on conventional digital screens. Nonetheless, the PLF field workplace has grown 33% in simply 5 years.
Disclosure: Comcast is the mum or dad firm of NBCUniversal and CNBC.
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