Chipotle Mexican Grill emblem is seen in Manhattan, New York, United States of America, on July sixth, 2024.
Beata Zawrzel | Getty Photos
Chipotle Mexican Grill will open its first location in Mexico early subsequent 12 months as the most recent stage in its worldwide growth.
The corporate introduced Monday that it has signed a growth settlement with Alsea, which operates Latin American and European places of Starbucks, Domino’s Pizza and Burger King, amongst different chains.
After the preliminary restaurant opens in 2026, Chipotle plans to discover “extra growth markets within the area,” which may imply broader Latin American growth.
The deal to expand in Mexico comes as President Donald Trump wages a trade war with the nation, straining the connection between the 2 neighbors. Avocados from Mexico had been initially topic to a 25% tariff till he paused new duties on items compliant with the United States-Mexico-Canada Settlement. Whereas Chipotle has diversified its avocado sourcing lately, it nonetheless imports about half of its avocados from Mexico.
In recent times, Chipotle has been attempting to expand internationally, after a long time focusing nearly totally on its U.S. enterprise. The corporate operates 58 places in Canada, 20 in the UK, six in France and two in Germany. Chipotle additionally at the moment has three eating places in Kuwait and two within the United Arab Emirates by way of a deal with Alshaya Group.
Chipotle is betting that Mexico’s familiarity with its elements and appreciation for recent meals will win over customers, in accordance to an announcement from Nate Lawton, Chipotle’s chief enterprise growth officer.
However U.S. interpretations of Mexican meals do not at all times resonate out there; Yum Manufacturers’ Taco Bell has twice tried to expand into Mexico, however each efforts failed shortly.
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