Madmix eyes ₹100 crore ARR in 5-years amid India’s healthy snacking surge – CNBC TV18

India’s snacking business is ready to achieve $30 billion by 2026, with the healthy snacking section already valued at $6 billion. Driving this wave, homegrown model Madmix has set an bold goal: reaching ₹100 crore in annual recurring income (ARR) inside 5 years.

“With our present channels the place we’re promoting, we simply have to beat that, and I believe we’ll have the ability to attain the numbers quickly,” mentioned Gaurav Palrecha, Founding father of Madmix.

A key driver of this progress is the corporate’s increasing international footprint. Already current in Nepal, Hong Kong, New Zealand, and the US, Madmix is now taking a look at markets like Australia, Japan, and Fiji. “We’re specializing in markets the place the Indian diaspora is looking for a more healthy different to their day by day snacks,” mentioned Palrecha.

Again residence, the model is profitable over shoppers with nostalgic and progressive flavours. From Maggi-flavoured bhujia to paan-infused raisins, Madmix is bringing again acquainted tastes with a healthy twist. The paan raisins have even discovered a fanbase in correctional services, the place inmates admire the flavour they in any other case hardly ever get entry to.

Innovation stays on the coronary heart of Madmix’s technique. New merchandise in the pipeline embrace anar dana raisins, which promise a tangy burst harking back to Hajmola, and a millet-primarily based bhel with baked bhujia and peanuts.

The model has recorded a 420% rise in gross sales quantity because the final monetary yr, with a month-on-month progress fee of roughly 33%. Its presence throughout 5,000 retailers and different gross sales channels like faculties, hospitals, and company canteens has fuelled this growth, Palrecha mentioned.

Affordability is an important differentiator for Madmix. Priced at simply ₹20 per pack, the model ensures accessibility with out compromising on high quality. By avoiding hefty itemizing charges and excessive promoting spends, Madmix has been in a position to optimise prices and reinvest in manufacturing.

At its core, Madmix is disrupting the FMCG panorama with a singular playbook—leveraging millet-primarily based merchandise, strategic distribution, and shopper-pleasant pricing. “We’re making an attempt to beat the market one packet at a time,” mentioned Palrecha, assured that Madmix is ready to make an enduring influence on India’s healthy snacking business.