Philadelphia Eagles head coach Nick Sirianni and Jalen Hurts rejoice with the Vince Lombardi Trophy after profitable Super Bowl LIX
Mike Segar | Reuters
The Philadelphia Eagles weren’t the one ones who scored huge on the Super Bowl.
The NFL’s championship sport attracted a record 127.7 million viewers on Sunday, in keeping with Nielsen Media Analysis.
The supersized reside viewers was of most significance to the advertisers that shelled out huge bucks to have their manufacturers featured throughout the Super Bowl. It is uncommon that programming on reside TV attracts such an enormous viewers in a single sitting, making the hefty price ticket value it, promoting trade executives just lately instructed CNBC.
The price of promoting throughout the Super Bowl rises every year, particularly because the cable bundle loses increasingly more clients and must-watch programming revolves round sports activities and different reside occasions. This 12 months some manufacturers spent as much as $8 million for a spot throughout the sport.
Sunday’s Super Bowl aired on Fox Corp.’s broadcast community, in addition to its Spanish-language cable community Fox Deportes and NBCUniversal’s Telemundo. Fox additionally supplied the Super Bowl on its free, ad-supported streamer Tubi, and it was additionally out there on the NFL’s digital properties.
Final 12 months, the Super Bowl had locked down one other record on the time, when greater than 123 million tuned into Paramount World’s CBS broadcast community, TelevisaUnivision community and different streaming choices like Paramount+.
Fox additionally reported that the Super Bowl additionally broke one other record when it got here to streaming. The sport on Tubi, Telemundo and the NFL’s digital choices garnered 14.5 million viewers, whereas Tubi itself had 13.6 million viewers, in keeping with Tubi first-party knowledge and Adobe Analytics. This was the primary time the Super Bowl was out there on the app.
The Super Bowl’s viewership peaked at an viewers of 137.7 million from 8 p.m. to eight:15 p.m. ET, throughout the second quarter, in keeping with Nielsen.
Anticipation for the sport helped increase viewership, too. Fox’s pregame protection averaged 23.4 million viewers between 1 p.m. and kickoff.
The Eagles ran away with the sport in opposition to the Kansas Metropolis Chiefs, with a closing rating of 40-22. Whereas viewership tends to drop off in video games with a big hole within the rating, viewers clearly caught round by means of the sport.
The halftime present, headlined by rapper Kendrick Lamar and in addition that includes R&B artist SZA, had a median 133.5 million viewers throughout TV and digital platforms between 8:30 p.m. and eight:45 p.m. ET, up 3% from final 12 months’s viewership of the music spectacle, Nielsen reported.
The Spanish language networks Fox Deportes and Telemundo had a median viewers of 1.87 million mixed viewers, in keeping with Fox. This was the primary time the Super Bowl was supplied on each a cable community and broadcaster in Spanish. The league has been pushing to broaden its viewers, with a key a part of its technique being the Hispanic viewership.
Disclosure: Comcast owns CNBC dad or mum firm NBCUniversal.
Correction: The headline on this story has been up to date to appropriate that it was Super Bowl 59.
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