Mumbai: Sexual wellness model Bold Care’s first brush with virality was in 2024, when it launched a saas bahu fashion cleaning soap opera ad starring actor (and investor) Ranveer Singh, together with grownup leisure star Johnny Sins, for its condoms and different merchandise. Since then, it has been investing in a collection of campaigns that includes celebrities and influencers finest identified for talking their thoughts and, typically, courting controversy. On this, Bold Care’s co-founder and chief govt officer (CEO) Rajat Jadhav says he’s in search of a solution to scale back long-term dependence on costly efficiency advertising and focus solely on model consciousness.
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