United Breweries bags registration for iconic Kingfisher jingle ‘Oo la la la la le o’ — Here’s what you need to know | Company Business News

Indian brewing and distillation big, United Breweries, has efficiently secured a sound mark registration for the iconic Kingfisher jingle ‘Oo la la la la le o’, which was related to the beer maker, reported information portal Bar and Bench on Thursday, 19 February 2026.

In accordance to the information report, the Commerce Marks Registry issued the certificates of registration for the sound mark of the Kingfisher jingle, efficient from 31 January 2025.

Nevertheless, the report additionally talked about that the sound mark certificates was lastly sealed on 5 February 2026 and confirmed that the registration is now legitimate for the following 10 years and may be renewed thereafter.

Shares of United Breweries closed 0.72% decrease at ₹1,603 after Thursday’s inventory market session, in contrast to ₹1,614.60 on the earlier market shut, in accordance to NSE information.

What’s a sound mark?

ClearTax information confirmed {that a} sound mark, often known as a sound trademark, is ideally a sound represented by musical notes with or with out phrases. A jingle and musical composition or sound can play a major function within the model recollection for clients.

Beneath the Emblems Rule 2017, the legislation recognises the sound as a trademark class, and due to these distinctive sound logos, companies will obtain extra advertising and branding exclusivity to entice clients.

What was the case?

Within the case of United Breweries, the sound trademark was filed by a multiclass utility beneath Part 18(2) of the Commerce Marks Act as an “Instrumental Melody (Sound Mark),” reported the information portal.

Within the submitting, the corporate reportedly additionally mentioned that they’ve been utilizing the sound mark since 21 February 1996, in relation to the products lined beneath the trademark utility.

In accordance to the information portal’s report, the sound mark registration covers items beneath Class 32 and Class 33, which embrace the next gadgets —

Beneath Class 32, items like beers, non-alcoholic drinks, mineral and aerated waters, fruit drinks and fruit juices, syrups and preparations for making non-alcoholic drinks are categorised. Whereas beneath Class 33, alcoholic drinks (other than beers) and alcoholic preparations for making drinks are categorised.

After the investigation, the Commerce Marks Registry reportedly discovered that there was no an identical or related sound mark. Therefore, the applying was accepted and marketed beneath Part 20(1) of the Commerce Marks Act earlier than continuing to registration.

In accordance to the information portal’s report, LS Davar & Co. was representing United Breweries within the case.

Record of different well-liked sound marks permitted in India

1. The Yahoo yodel

2. The ICICI Financial institution company jingle

4. The Airtel signature tune

5. The Britannia musical brand

6. The Reliance Jio sonic brand, and so forth.