Gruhas, co-founded by Zerodha’s Nikhil Kamath and Abhijeet Pai, has led a ₹12.5 crore seed funding spherical in content material commerce startup LehLah, as introduced as we speak.
The creator-led platform plans to utilise the funds for product improvement, rising model visibility, and staff growth. Based by Ashna Ruia, LehLah operates as a content material commerce platform that connects creators with manufacturers by way of affiliate marketing online.
“Procuring as we speak isn’t nearly merchandise—it’s about belief, affect, and group,” Kamath stated in a press release, emphasising the potential of platforms that allow people to monetise their affect.
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The startup has partnered with main e-commerce platforms together with Myntra, Meesho, Flipkart, and Nykaa, in addition to direct-to-consumer manufacturers like Libas and Foxtale. These collaborations have contributed to a 46 per cent month-on-month improve in gross merchandise worth and facilitated over 700,000 content material items by way of its creator community.
LehLah’s enterprise mannequin focuses on empowering creators to share affiliate hyperlinks for curated product suggestions, creating income streams for content material creators whereas driving gross sales and conversions for associate manufacturers.
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