4C Associates introduces refreshed brand identity

Following its uniting with the FourCentric Group, provide chain consultancy 4C Associates has refreshed its branding. The agency says visible identity higher displays its function throughout the wider group.

Launched in 2000, 4C Associates companions with organisations trying to construct resilience throughout procurement, provide chain, and operations. Combining its experience with sensible help, the agency designs and delivers options for private and non-private sector shoppers world wide.

Final 12 months, the agency realigned below the broader FourCentric Group – a personal equity-backed procurement community – alongside Ebit, Anvil Analytical, Procure4, Henkan, and PROGRESSIO. To symbolize this modification, the agency has dropped the ‘Associates’ from its emblem, with ‘4C’ now adopted by ‘A FourCentric Firm’ – whereas its font and colouring at the moment are per FourCentric’s.

“Our refreshed brand demonstrates the numerous progress we’ve made previously few years, in addition to what we will moreover supply as a part of the broader FourCentric group,” mentioned Jeremy Smith, Managing Director at 4C. “Shoppers proceed to work with the identical hands-on groups and sensible mindset that 4C is understood for, whereas benefiting from the depth and scale of specialist functionality throughout the broader group. It permits us to remain true to what works whereas doing extra for our shoppers.”

The agency additionally claims the rebrand “reinforces 4C’s dedication to sustainability, range, fairness, and inclusion” – though when requested to make clear this no remark was forthcoming. 4C is a licensed B Corp, having beforehand attained the mandatory requirements to affix the neighborhood of socially accountable companies.