Writing (and publishing) a e-book can confer myriad advantages in your consulting agency.
Extra publicity, extra inquiries from shoppers, extra tasks, greater charges.
Producing a nice e-book multiplies these advantages and may raise you and your consulting agency to the subsequent degree of success.
However how do you write an incredible enterprise e-book?
Most enterprise books are like grocery-retailer cookies: moderately satisfying, although an excessive amount of filler. You wouldn’t advocate them to a pal.
A few enterprise books are dangerous or past their expiration date.
A few are fairly tasty—you’ll advocate these every now and then.
A very tiny fraction of enterprise books attain the tiramisu tier—elegant to devour and (intellectually) fattening. They’re highlighted, crammed with notes, canine-eared and regularly advisable.
Your consulting enterprise gained’t discover a distinction between an okay e-book and a very good e-book.
Nonetheless, publishing a nice e-book raises your consulting agency above the churning froth of consultants in your subject.
Will probably be handed round and advisable extensively.
Your agency will obtain extra invites to talk, extra inquiries about tasks, and extra consulting engagements at greater charges.
Writing an incredible e-book is tough and takes effort.
And, it’s 100%, completely well worth the funding.
One tip that can assist you craft your masterpiece:
Skillfully leverage beta-readers
It nearly goes with out saying that in the event you’re publishing a e-book, you might want to run it by a number of rounds of beta-readers.
A evaluation from Claude, ChatGPT or Gemini is not any substitute for precise suggestions from readers in your audience!
Most authors don’t make the very best use of the beta-reader stage of the method; nevertheless, you’ll in the event you comply with the very best practices beneath:
Skillfully Leveraging Beta-Readers
Keep away from Dullness!
Embody a scale just like the one proven beneath at common intervals to get a bead on when your e-book is changing into boring.
Why? As a result of an incredible e-book holds its reader’s consideration from begin to end, whereas a single, ho-hum portion can immediately demote your work from the ranks of excellent books.
Invite a Lot of Heckling
You’re not trying for kudos at this stage.
You need powerful-to-hear reactions that time the best way to a greater e-book.
Take into account offering an in depth set of instructions to your readers, such because the set proven beneath:
Enroll Your Most Aspirational Goal
Assemble an inventory of beta-readers who look identical to your potential shoppers.
Beta readers ought to not be your pals, household or different consultants.
Solicit a TON of Suggestions
By no means settle for enter from fewer than two beta readers per chapter. Three per chapter can be even higher.
You’ll discover broadly divergent opinions on a few of your supplies.
(I had as many as eight beta-readers evaluation some chapters of The Irresistible Advisor’s Information to Successful Shoppers.)
Make it Simple
Both mail onerous copy drafts together with a crimson pen and a pre-paid return envelope, or ship a PDF doc with clear directions on the best way to add feedback.
Regardless that a printed doc might strike you as extremely outdated-original, it’s truly nonetheless the best format for individuals to scribble free-kind feedback on lengthy-kind prose.
Skillfully leveraging beta readers is one in all many suggestions that can assist advance the fortunes of your consulting agency through a very nice e-book.
Primarily based in your writing, publishing and studying expertise, what else ought to a marketing consultant do to put in writing an incredible e-book?
Textual content and pictures are © 2026 David A. Fields, all rights reserved.
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