Elixirr partners with British Cycling to deliver five-year digital transformation

Worldwide consulting agency Elixirr has introduced a brand new partnership with British Cycling. The alliance will see the advisory agency assist enhance the organisation’s digital and knowledge ecosystem till 2030.

Stephen Newton, Founder and Chief Government Officer of Elixirr, mentioned, “We’re proud to be working with British Cycling who signify such an iconic sport and whose objective is to deliver the enjoyment of biking to everybody. We glance ahead to bringing our wide-ranging experience throughout expertise, knowledge and analytics to give a brand new expertise to each biking fan within the UK. AI and machine studying will create unparalleled methods for a way the game engages with its audiences and we are going to assist British Cycling to be on the forefront of this revolution.”

British Cycling is the primary nationwide governing physique for cycle sport in Nice Britain. It represents Britain on the world physique, the Union Cycliste Internationale and selects nationwide groups, together with the Nice Britain Cycling Staff for races in Britain and overseas. The five-year partnership with Elixirr comes as a part of British Cycling’s wider Programme of Change, and can function official digital transformation associate to the organisation.

Serving to it to elevate its connection with golf equipment to communities, Elixir will deliver companies throughout its expertise property, working to enhance the best way that members, golf equipment, organisers and partners work together with the Nationwide Governing Physique. Throughout the course of the digital transformation programme, Elixirr will overhaul the digital and knowledge ecosystem so as to redevelop its digital presence to present vastly enhanced performance and personalised content material capabilities.

This may embrace Elixirr turning into the ‘Official Associate’ to the nation’s largest free to attend sporting occasion, the Lloyds Tour of Britain, and might be growing, with British Cycling Occasions, an enriched and enhanced fan expertise.

Darren Henry, chief business officer at British Cycling, added, “British Cycling has loved extraordinary business success over the past yr, and this partnership with Elixirr is testomony to our forward-thinking imaginative and prescient. This isn’t only a main sponsorship deal; it’s a transformative partnership that may deliver cutting-edge expertise to the game and improve its impression throughout the UK. We’re excited to realise the advantages that this partnership will deliver to communities, while modernising our sport and occasions, attracting new followers and galvanizing future generations of cyclists.”