Ideally, each time your consulting agency achieves a undertaking milestone, you’ve generated a lot delight that your shopper leaps with pleasure, slathers you with reward and instantly immortalizes your leads to an entertaining YouTube brief that includes cute toddlers.
How do you craft a consulting deliverable that compels such love?
Are there traits widespread throughout the wide range of consulting agency deliverables that can constantly invoke a optimistic response out of your shoppers?
Undoubtedly.
Beneath is a guidelines that can mean you can dial up your consulting agency’s impression a notch or two earlier than you bestow your deliverables in your eagerly awaiting shoppers.
The guidelines is purposely incomplete, so there’s room so that you can add your concepts.
The 9 Attributes of a Perfect Consulting Deliverable
Proper-Facet Up
Your deliverable is about your shopper, not you or your agency.
It offers the data they want, the way in which they want it.
Their success metrics, expectations, cultural nuances, communication fashion, and, most significantly, their profit all take precedence over yours once you design your output.
☐ Is your deliverable highlighting your work or your shopper’s outcomes?
Informed as a Story
Each consulting deliverable is a story.
It articulates your final level, message, or thesis, and offers a straightforward-to-comply with path from the place the shopper was to the place you’ve taken the shopper.
Story doesn’t imply thriller novel!
Lead your shoppers logically to a conclusion by providing a clear abstract and roadmap firstly, milestones alongside the way in which and a sensible narrative all through.
☐ What’s your deliverable’s story?
Clearly Communicated
Your story will solely resonate with the shopper if the way in which you inform it’s comprehensible, unambiguous and compelling.
Eschew ponderous, stilted, pretentious language.
That’s for professors, not consultants.
Make beneficiant use of metaphors, frameworks and graphics.
Edit your work mercilessly, and embrace silence in all its kinds. Typically saying and displaying much less communicates extra.
☐ Is your story plainly acknowledged and illustrated in order that it’s crystal clear to your shopper?
(*9*)
Reassuring
Your shoppers danger their cash, time, and repute once they rent your consulting agency.
Your deliverables ought to relieve any doubt about investing in your consulting agency’s work.
☐ What is going to buoy your shopper’s confidence within the deliverable?
Status Enhancing
Reassuring shoppers addresses the “You received’t hurt me” level of the Belief Triangle.
Meet the “You’ll assist me” level by making your shopper look good to their colleagues and, particularly, these whose opinions they worth.
☐ Will your shopper be proud to point out off your deliverable?
Anchored and Difficult
The greatest consulting outputs concurrently inform shoppers, “It’s a good factor you employed us” and “You’re good too”.
Many consulting companies focus their deliverables on what the shopper wants to alter: considering, conduct, processes, methods, and so on.
Nonetheless, in case your deliverable isn’t anchored in what your shopper already is aware of, they’ll reject your intelligent breakthroughs and sport-altering revelations.
Take into account the ratio of new and difficult info (“Aha!”) to confirmatory info (“I knew that”).
☐ Do you will have the appropriate problem ratio in your deliverable?
Collaborative
Outcomes matter, of course, however your shoppers’ expertise throughout the creation of these outcomes usually holds as a lot or extra weight.
Accomplice together with your shoppers by way of an open, partaking course of.
Once they collaborate within the building of your outputs, your shoppers will worth your work and your consulting agency extra extremely.
☐ Are you constructing your deliverable with your shopper?
Ahead Wanting
Your deliverables are one step within the shoppers’ journey.
What’s subsequent for them?
Guarantee your deliverables all the time recommend the following steps.
Professional tip: your shopper’s subsequent steps shouldn’t all require a comply with-on engagement together with your consulting agency.
☐ Does your deliverable suggest the shopper’s publish-undertaking actions?
What Else?
There are extra attributes to the proper consulting deliverable.
What has delighted your shoppers previously?
What else makes a good deliverable and needs to be included on this guidelines?
Textual content and pictures are © 2026 David A. Fields, all rights reserved.
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