
Rising boutique lodge group Z Hotels has appointed a consulting agency to assist develop its business technique. SDK Consulting will assist to increase the group’s distribution community, and entry new market alternatives.
Based in 2011, Z Hotels is a boutique lodge group, recognized for its compact lodging in prime city-centre areas throughout the UK. Z Hotels caters to trendy travellers searching for a snug and environment friendly keep, providing choices to stick with the corporate in London, Liverpool, Glasgow and Tub.
SDK Consulting is a revenue and business consultancy for inns, and has been appointed to assist the boutique chain develop its business technique – in addition to operating its revenue and distribution division. On this engagement, Jon Siberry will lead Z Hotels’ business operate as director of revenue management overseeing the revenue technique at each the group and unit ranges of the 14 property portfolio.
“Z Hotels is a good model with enormous potential, particularly with the Leicester Sq. website opening this yr,” mentioned Siberry, who’s the CEO and founding father of SDK Consulting. “With a must handle demand to optimise profitability throughout town properties, Z Hotels units a bar for delivering high quality at reasonably priced charges. We sit up for increasing their distribution community and enhancing the worth technique to repeatedly make them a sexy selection for enterprise and leisure travellers.”
Past the revenue management group, Siberry will give attention to distribution, revenue management know-how, fee technique, enterprise evaluation, and strategic planning. Particularly, SDK Consulting might be collaborating carefully with the e-commerce and operations groups to work on rising the portfolio and maximising efficiency throughout all areas.
“We’ve recognized Jon for some time and seen the affect that he and SDK Consulting have had on lodge revenue methods,” added Bev King, founder and CEO of Z Hotels. “As we increase our model and put together to open Leicester Sq. we have to be primed to seize market alternatives. Below Jon’s course and steerage, we’re assured that our revenue methods will thrive to support additional development.”
Siberry has over 30 years expertise operating inns, in each Rooms and Meals & Beverage. He obtained a level in Resort Management in Bermuda within the early 90’s. Following a few years working in inns all over the world, SDK Consulting was established in 2004. On the identical time, he has been group revenue supervisor at Saraova Hotels since 2005 – a place he will even keep, supporting and co-ordinating every of the revenue managers in its 4 UK inns.
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