Epic Video games has introduced a program that goals to improve sales on the Epic Video games Store by “leveraging the advertising and marketing energy” of Fortnite.
The information was shared through the 2025 year-in-review for the digital store. In accordance to the corporate, individuals who buy taking part video games will get hold of a Fortnite beauty together with an identical character avatar for his or her Epic account profile.
Epic says the program will likely be out there within the first half of the yr. Up to now, companions embody Capcom, miHoYo, Pearl Abyss, S-Sport, MintRocket, and Kakao Video games, with extra to be introduced within the coming months.
This is not the primary time that Epic has supplied Fortnite gadgets as a purchase order incentive. Pre-orders for Borderlands 3 on the Epic Video games Store, in addition to all future sales for the next yr, netted gamers with a beauty bundle in Fortnite. A comparable promotion for Borderlands 4 is at the moment underway.
Talking to Polygon, vice chairman and basic supervisor of EGS Steve Allison stated that 40 video games launched in 2026 will embody Fortnite gadgets as a “present with buy,” together with Resident Evil Requiem and Crimson Desert.
“I have been pushing on this since I bought right here,” Allison informed Polygon. “I truly talked about it with Tim [Sweeney] earlier than I even took a job on the workforce. Again once I was at Telltale, we took benefit of Workforce Fortress 2 hats and cosmetics, and we [gave] them away while you purchased Sam and Max and a pair different video games… In case you purchased the sport on Steam, you bought the hat in Workforce Fortress 2, and our titles would rocket to the highest of the charts.”
In accordance to the year-in-review report, Fortnite was the highest PC sport title in 2025 by “participant spend and engagement.” The report accounted for over 317 million complete PC customers.
Epic additionally emphasised third-party video games, which noticed a 57 p.c improve in participant spending, reaching $400 million. In accordance to the corporate, individuals spent 2.78 billion hours in third-party video games.
In associated information, throughout Unite 2025 in November, Unity and Epic Video games introduced a partnership to give Unity builders the power to push their titles into the Fortnite ecosystem, which has over 500 million registered accounts worldwide. Beginning this yr, Unity devs will likely be in a position to take part within the Fortnite Creator Financial system, with Epic CEO Tim Sweeney noting that 40 p.c of playtime on Fortnite is at the moment spent in third-party experiences constructed by unbiased builders.
Disclosure: The creator contributes to the Epic Video games Store newsfeed on a contract foundation.
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