The high-flying Spanish soccer staff Athletic Club will change its sponsor for one sport this Sunday to that of The Last of Us, with the TV adaptation showing throughout the entrance of the gamers’ shirts. The Max branding can even characteristic on the sleeves for Athletic Club’s league match towards Rayo Vallecano on thirteenth April, the day earlier than season two premieres.
The branding has additionally been displayed across the staff’s stadium, San Mames, and might be there till fifteenth April. Right here is winger Nico Williams, striker Gorka Guruzeta, and goalkeeper Unai Simón modelling the shirt:
Talking on the membership’s official web site, president Jon Uriate was mentioned to be “delighted” in regards to the likelihood to promote The Last of Us, which replaces the standard sponsor of Kutxabank (a Bilbao-based financial institution) for one match. “We are the final of the romantics, and identical to within the collection, we’re combating to defend our identification in a hostile panorama. This partnership displays our dedication to innovate and develop Athletic’s model on a world stage.”
What Uriate is referring to right here is Athletic Club’s coverage of solely recruiting gamers from its native space, permitting solely these from the Basque Nation to play for the membership. In contrast to different high La Liga sides akin to Actual Madrid and Barcelona, who freely spend thousands and thousands of Euros on abroad gamers, Athletic Club restricts itself to homegrown expertise from a area of roughly 2.2 million individuals. Regardless of this self-imposed restriction, Athletic Club at present sits fourth within the La Liga desk.
“The collection’ title is thought-provoking and completely displays the individuality of Athletic’s philosophy,” Uriate mentioned. “We are the final staff in Europe’s 5 high leagues to nonetheless compete solely with gamers from the land we characterize, one thing that was pure throughout soccer’s origins as a sport.”
The second season of The Last of Us debuts its first episode this Sunday on HBO and Sky, with critiques from media retailers obtainable now.
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