Euphoria star Sydney Sweeney has drawn a tough line in Hollywood’s newest culture-war flashpoint, rejecting the ‘MAGA Barbie’ label and warning that she’s going to now not permit political factions to weaponise her picture.
In a uncommon and candid interview, the 28-year-old actress mentioned she has been became a ‘pawn’ by commentators longing for clicks, headlines and ideological possession.
Talking to Cosmopolitan, in a defiant cowl story for the 2026 Love Situation, revealed on Thursday, 29 January, Sweeney addressed the ‘MAGA Barbie’ moniker that has shadowed her since her household’s 2022 birthday hoedown.
The interview happened in New York and coincided with a career-defining second: the launch of her extremely inclusive lingerie line, SYRN, and her critically acclaimed efficiency in The Housemaid. This additionally comes after a 12 months of intense digital scrutiny surrounding her controversial American Eagle ‘Nice Denims’ marketing campaign.
The controversy additionally entails Donald Trump, who in August 2025 praised her for having the ‘HOTTEST advert on the market,’ and a vocal contingent of right-wing followers who’ve adopted her as an ‘Aryan’ icon.
Whereas it was revealed in August 2025 that she had registered as a Republican in Summerland Key, Florida, Sweeney has now clarified that she is ‘not a political individual’ and has ‘by no means been right here to speak about politics.’
Sweeney’s intervention follows a sequence of incidents during which her picture was co-opted by varied political teams. From a 2022 household celebration that includes ‘Blue Lives Matter’ shirts to a July 2025 American Eagle marketing campaign that some critics branded as ‘eugenics propaganda’ for its concentrate on her ‘genes,’ the actress has struggled to keep up an apolitical stance. She instructed Cosmopolitan that she has lastly realised her silence was ‘widening the divide,’ prompting her to talk out in opposition to those that use her likeness to serve their very own ‘headlines and clickbait.’
The ‘Pawn’ Narrative and the Lingerie Pivot
The ‘pawn’ remark marks a major shift in Sweeney’s technique. She argued that as a result of she doesn’t specify her beliefs, folks ‘take it even additional’ by projecting their very own values onto her. ‘It is any individual else assigning one thing to me, and I can not management that,’ she famous, including that there’s ‘no profitable’ when attempting to right social media assumptions.
To reclaim her narrative, Sweeney has leaned into her enterprise ventures, particularly her SYRN lingerie model, which gives 44 sizes starting from 30B to 42DDD. By pairing her political rebuttal along with her look in W Journal’s ‘Finest Performances’ situation, the place she posed coated in gold physique paint as an ‘Previous Hollywood’ icon, the actress is trying to pivot from a political speaking level to a self-made mogul. The model launch was additional amplified by a controversial stunt on January 26, the place Sweeney and her staff hung bras over the Hollywood signal with out authorisation from the Hollywood Chamber of Commerce.
A Profession Constructed on Artwork, Not Ideology
Regardless of the ‘MAGA Barbie’ label, Sweeney stays steadfastly dedicated to the humanities. She reiterated that she turned an actor to ‘inform tales,’ to not function a figurehead for any motion. Her current roles in The Housemaid and the upcoming Christy Martin biopic spotlight a concentrate on advanced, usually flawed characters, which she feels the general public usually confuses along with her private identification.
Sweeney seems to be ‘slowly pulling herself away’ from the healthy-unhealthy cycle of on-line commentary. By firmly stating ‘I do know what I stand for,’ she is drawing a line beneath the political hypothesis. For the actress, the purpose is to stay a ‘principled particular person’ who’s outlined by her inventive output relatively than the partisan labels her ‘pawn-seeking’ detractors try to impose.
Initially revealed on IBTimes UK
Source link
#Sydney #Sweeney #Pushes #Labelled #MAGA #Barbie
