A view of Levi’s Stadium forward of the Super Bowl LX sport between the New England Patriots and the Seattle Seahawks in Santa Clara, California, U.S., February 3, 2026.
Carlos Barria | Reuters
Super Bowl 60 is set. The Seattle Seahawks and New England Patriots will vie for the Lombardi Trophy on Sunday from Levi’s Stadium in Santa Clara, California — dwelling of the NFL’s 49ers.
This 12 months the sport is broadcast on NBC and simulcast on streaming service Peacock, with the sometimes profitable slate of commercials queued up. NBC bought out of ad stock for the sport at a mean of $8 million per 30-second spot, CNBC beforehand reported. As many as 10 ad slots bought for greater than $10 million every.
Viewers of the Peacock feed will see some streaming-specific commercials, too, as that subset of ad slots beneficial properties traction — notably amongst smaller manufacturers.
Additionally gaining traction this 12 months: prediction markets.
Prediction platforms like Kalshi and Polymarket have skyrocketed in reputation in latest months, providing customers the choice to commerce on the outcomes of occasions in politics, popular culture, information and sports activities.
Main up to Sunday’s championship sport, Kalshi was internet hosting trades for predictions on which manufacturers would promote throughout the sport; what songs this 12 months’s halftime performer — Grammy-winning Puerto Rican rapper-singer Bad Bunny — would carry out; and whether or not Seattle or New England would put up extra speeding yards.
CNBC is monitoring all the prime advertisements and largest information from Super Bowl 60.
Disclosure: CNBC and Kalshi have a business relationship that features buyer acquisition and a minority funding.
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