As the Holy Month of Ramadan unfolds, TAG Heuer unveils “Chapter III: Time is a Gift,” the newest version of its annual Ramadan marketing campaign. This 12 months, the luxurious watchmaker provides a contemporary twist by incorporating its iconic mascots into an animated movie that blends excessive-efficiency timepieces with the essence of Ramadan.
TAG Heuer’s mascots have performed a key function in the model’s international festive campaigns, from the Vacation Season to Valentine’s Day. For Ramadan, they tackle a localized id as the “Ramadan Racing Squad,” paying tribute to TAG Heuer’s deep-rooted reference to motorsport. Their journey by the desert serves as a metaphor for the collective anticipation of Iftar, reinforcing the concept that the most precious moments are these shared with family members.
To make sure cultural resonance, the animated characters have been thoughtfully tailored with Arabian aesthetics. Male mascots don the conventional Emirati and Saudi Ghotra & Agal, whereas feminine characters are adorned with intricate Khaleeji-impressed jewellery, including authenticity to the marketing campaign’s regional focus.
The animated journey culminates in a heartwarming scene the place the mascots collect to break their quick with conventional treats earlier than participating in a customized sport of backgammon—an exercise symbolic of unity, generosity, and cherished moments throughout Ramadan.
Merging Precision and Efficiency with the Spirit of Ramadan
Rooted in precision and efficiency, TAG Heuer seamlessly integrates its legendary watchmaking experience with the pleasure of the Ramadan race. Every mascot sports activities a customized-coloured jumpsuit impressed by their respective TAG Heuer Monaco or Carrera timepiece, spotlighting a variety of standout watches:
TAG Heuer Carrera Chronograph Excessive Sport Black Titanium 44mm
TAG Heuer Carrera Chronograph Excessive Sport Blue Titanium 44mm
TAG Heuer Carrera Chronograph Excessive Sport Gold Titanium 44mm
TAG Heuer Carrera Chronograph Valuable Powder Pink 39mm
TAG Heuer Carrera Chronograph Valuable Blue 39mm
TAG Heuer Monaco Chronograph Darkish Blue 39mm
TAG Heuer Monaco Chronograph Energy Pink 39mm
Every timepiece in the assortment embodies the model’s dedication to precision—echoing the significance of time throughout Ramadan. As the mascots race by the dunes and in the end come collectively in unity, TAG Heuer reinforces its message: Time is a present finest shared with those that matter most.
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