The brand new campaign launching this month comes after a historic yr during which the ladies’s nationwide first workforce reached its highest ever FIFA World Rating in December. Head Coach Lluis Cortes’ facet start 2025 with a watch on additional data with the workforce’s first AFC Women’s Asian Cup qualification campaign starting in Could, aiming to compete within the 2026 occasion in Australia.
Aalia AlRasheed, Head of Women’s Soccer Division at SAFF, stated: “We’re delighted to announce this new campaign for our Women’s National Programme with Rexona and Unilever, a key determine within the world progress of ladies’s soccer.
“This campaign to spotlight the distinctive progress and trajectory that our sport is following comes with excellent timing as our senior squad gears as much as break new floor in 2025 with our first official qualification campaign. Together with our ongoing work with Rexona, this campaign is the following step in persevering with to achieve new heights for girls’s soccer and shining a light-weight on the unimaginable efforts of our nationwide workforce programme.”
Shazia Syed, Unilever Private Care Common Supervisor (GCC, Turkey, Pakistan & Bangladesh) and Head of Unilever Arabia (GCC) added: “It’s a privilege for Unilever and Rexona to accomplice with the Saudi Arabian Soccer Federation and its Women’s National Team Programme on this progressive campaign as we kick off this thrilling collaboration with the purpose to assist the event of the ladies’s sport within the Kingdom.
“As an extension of Rexona’s worldwide efforts to help the expansion of ladies’s sports activities, this new chapter is a significant milestone for Rexona in changing into an official sponsor for the Saudi Arabian Women’s National Groups and we sit up for breaking new floor in growing the ladies’s sport right here nationwide.”
This three-yr collaboration marks the primary official partnership for Saudi Arabia’s Women’s National Programme, a testomony to the unimaginable strides made for the reason that workforce’s historic launch in 2021. Past soccer, this partnership is a celebration of motion, confidence, and breaking obstacles—on and off the pitch.
Rexona has lengthy been a passionate supporter of ladies’s sports activities globally, with main partnerships together with FIFA and the Women’s World Cup. Now, this sport-altering alliance with Saudi Arabia goals to encourage a brand new technology of feminine athletes throughout the Kingdom.
Spearheaded by the launch of the nationwide workforce programme launch in 2021 and the introduction of the SAFF Women’s Premier League in 2022, girls’s soccer has grown immensely with greater than 77,000 college women taking part in nationwide faculties leagues whereas the skilled home sport has expanded to 3 high flight leagues with worldwide stars from 20 nations enjoying their commerce within the Kingdom.
Because the third season of the SAFF Women’s Premier League lights up stadiums throughout the Kingdom, this collaboration is poised to encourage women to chase their desires. Aligned with Imaginative and prescient 2030, Saudi Arabia’s roadmap for empowering youth by means of sports activities, this partnership is greater than only a milestone for soccer—it’s an emblem of progress, unity, and the unstoppable spirit of Saudi girls.
Followers can observe all of the motion with stay updates from the Saudi Arabian Women’s National Programme on Instagram, TikTok and X.
For extra info on the ladies’s home sport in Saudi Arabia, go to: saff.com.sa.
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