The UFC introduced a new partnership with Meta on Wednesday in a transfer it says will profit followers.
A press launch mentioned the “collaboration contains integration throughout Meta’s portfolio together with Meta AI, Meta Glasses, Meta Quest, Fb, Instagram, WhatsApp and Threads.” UFC president Dana White summed it up by calling it the UFC’s first official “fan technology accomplice.”
The 2 corporations will collaborate and incorporate Meta’s numerous applied sciences into UFC broadcasts, social media platforms and in different methods.
“I really like this sport and I’m wanting ahead to working with the UFC to let followers expertise it in new methods,” Meta’s founder and CEO Mark Zuckerberg said within the launch.
White and Zuckerberg obtained to know one another after Zuckerberg grew to become a fan of blended martial arts lately. He has attended a number of UFC occasions.
White typically chooses to make official bulletins throughout Instagram livestreams like he did Tuesday, when he introduced the UFC 316 major and co-main occasions plus a new UFC Struggle Evening headliner.
“I’ve had numerous nice companions through the years which have helped us develop this sport, however Mark and his staff at Meta are going to do issues that may blow away UFC followers,” White added.
White additionally defined the UFC and Meta have already begun working to create a new fighter rating system that may debut later this 12 months.
In January, White was elected to Meta’s board of administrators.
The UFC is owned by TKO Group Holdings, Inc.
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