Round 200 French media groups, together with main tv channels and newspapers, are taking authorized motion in opposition to Meta, the proprietor of Fb and Instagram, over its internet marketing practices, their lawyers introduced on Wednesday.
The social media big is accused of “concentrating on ads primarily based on the huge and illegal assortment of customers’ private knowledge,” in response to a press release from their lawyers, French agency Darrois and US-based Scott+Scott.
The plaintiffs filed a lawsuit in opposition to the corporate on Wednesday earlier than the Paris business courtroom, in search of “compensation for the huge financial hurt … brought on by the unfair enterprise practices of the American big.”
In line with them, Meta “massively collected customers’ private knowledge with out informing them or in search of their consent,” in violation of European knowledge safety guidelines.
“By exploiting this knowledge to supply ultra-targeted promoting, Meta was capable of seize nearly all of promoting investments to the detriment of the media,” stated the lawyers, describing this joint authorized motion as a “historic first.”
The listing of plaintiffs contains private and non-private TV stations from TF1 to France Televisions, state radio broadcaster Radio France, newspapers Le Figaro and Liberation, in addition to native journal publishers.
Meta didn’t reply instantly when contacted by AFP.
The lawyers representing the media groups identified that Meta and Google dominate the internet marketing market.
“Collectively, they account for 75% of the market and 90% of its progress,” they acknowledged, including that promoting makes up 98% of Meta’s world turnover.
“With out Meta’s unfair practices, French media retailers would have obtained a considerably bigger share of digital promoting funding,” the lawyers argued.
The European Union slapped Meta with a 200-million-euro ($227 million) effective on Wednesday for violating guidelines on using private knowledge on Fb and Instagram.
The effective focused Meta’s “pay for privateness” system, which suggests customers should pay to keep away from knowledge assortment or conform to share their knowledge with Fb and Instagram to maintain utilizing the platforms without cost.
© 2025 AFP
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200 French media groups sue Meta over ‘illegal’ promoting: lawyers (2025, April 23)
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