Advertising revenue grew 8.1 per cent in 2024 maintaining tempo with India’s nominal GDP progress in 2024 of 8.7 per cent, stated a FICCI report.
Advertising reached its highest revenue stage in 2024, of ₹1.28 trillion of which new media accounted for 56 per cent of whole promoting, overtaking conventional media promoting at 44 per cent for the second yr in a row. New media additionally generated 109 per cent of whole advert progress. Conventional media, excluding tv, generated 10 per cent. In truth tv promoting dragged progress down by 20 per cent, as a consequence of a decline in advert volumes and shift in viewership to linked TVs, stated the report.
“The advert to GDP ratio is presently at 0.38 per cent, which stays a lot decrease than most different developed nations,” stated the report.
The expansion was led by efficiency promoting on digital media, together with spending on e-commerce platforms, progress in demand for premium and digital Out-of-Dwelling (OOH) media, print and radio retail revenues.
Advert revenue was additionally affected by a fall in each subscription, animation and VFX revenues. In case of subscription revenues, a discount in Pay TV properties, comparatively poor efficiency by movies on the field workplace, fall in transaction gaming revenues put up the implementation of a better GST on actual cash video games. Animation and VFX revenues fell 9.4 per cent as a consequence of world and home demand points and a concentrate on fewer, increased high quality productions. There was additionally a 12 per cent discount in premium OTT content material volumes.
Advert progress to proceed at 85 till 2027
The report expects promoting to develop at 8 per cent CAGR until 2027, with digital media rising at 11 per cent and conventional media rising at 3 per cent. Digital media will comprise 61 per cent of the full promoting by 2027. By 2025, promoting is predicted to develop to ₹1.38 trillion. This progress can be pushed by rising per capita earnings, a GDP progress fee of 6-7 per cent, elevated ladies participation in the workforce and progress in authorities spending and welfare packages.
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