Aequs Non-public Restricted has introduced a three way partnership with Brazilian homeware merchandise firm Tramontina to manufacture cookware and different shopper merchandise for patrons in India and world markets. The three way partnership entails an funding of up to ₹80 crore.
Below this partnership, Aequs will manufacture cookware at its Hubballi Sturdy Items Cluster (HDC) facility. This will likely be Tramontina’s solely manufacturing unit outdoors the Americas, marking a big milestone for the Brazil-based homeware conglomerate.
Commenting on the JV, Aravind Melligeri, Chairman, and CEO of Aequs, mentioned, “The rising world demand for premium cookware presents an amazing alternative, and this partnership positions us to serve each home and worldwide markets.”
Tramontina entered India final yr with an omnichannel retail technique, leveraging common commerce, trendy retail, and e-commerce platforms to increase its product distribution throughout the nation.
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