Ecommerce main Amazon India is increasing its zero referral fee construction to cowl products priced underneath Rs 1,000 throughout 1,800 classes, efficient March 16, because it sharpens give attention to worth commerce and small sellers. The corporate has additionally diminished Simple Ship charges by 20 per cent for products priced under ₹300.
Referral charges — commissions charged on every merchandise bought, usually ranging between 2 per cent and 16.5 per cent — have been waived final yr for products priced under ₹300.
With the most recent revision, Amazon has expanded zero referral charges protection from 1.2 crore products in 2025 to over 12.5 crore products.
“This interprets into up to 70 per cent financial savings in the price of promoting on our market,” mentioned Amit Nanda, director, promoting associate providers, Amazon India. “This may make promoting on Amazon extra profitable and easier, notably for small companies and entrepreneurs in tier II and tier III cities.”
The revised construction additionally features a 20 per cent lower in Simple Ship charges for gadgets priced under ₹300. Below the Simple Ship mannequin, sellers retailer products at their very own premises whereas Amazon manages pickup and supply, making it a most popular selection for early-stage distributors due to decrease upfront logistics prices.
Amazon’s transfer comes amid intensifying competitors within the worth section. Walmart-backed Flipkart launched a zero-commission mannequin for products priced under ₹1,000 final November and later prolonged it throughout all products on its hyper-value platform Shopsy.
Worth-focused platform Meesho was the primary to roll out a zero-commission mannequin in 2022, concentrating on micro, small and medium enterprises in tier II markets and past.
“The every day consumption [on e-commerce] is generally from products of sub-₹1,000,” Nanda advised Mint. “That is the section most of our sellers are eager to develop.”
“On a regular basis consumables get much more traction on-line, and this alteration will develop that class for us,” he added, citing examples equivalent to atta components, inexpensive informal T-shirts, seasonal items, toys and novelty gadgets that function on comparatively skinny margins.
Revealed on March 2, 2026
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