Atomfall, the action-survival recreation from Rebellion Developments, launched on PC, PlayStation and Xbox platforms final month. It additionally launched on Game Pass on day one and has since reached over two million gamers. Rebellion CEO Jason Kingsley has stated that launching Atomfall on Microsoft’s recreation subscription service has been a “large success” for the unbiased studio.
Atomfall’s Game Pass Launch a ‘Enormous Success’
In an interview with GamesIndustry.biz revealed Wednesday, Kingsley mirrored on Atomfall’s launch technique and stated that Xbox Game Pass helped the brand new IP attain a wider viewers.
“It has been a large success,” Kingsley advised the publication. “Microsoft has been a unbelievable companion to work with, they’ve actually leaned in to serving to us. They introduced their expertise and their scale to bear on our small venture, and it is finished actually, rather well for them, in order that they bought a whole lot, we bought a whole lot out of it as properly.”
Launching on Game Pass helped the discoverability of Atomfall, Kingsley stated, including that it was one of many greatest challenges for the studio. In keeping with him, gamers have been prone to check out a new IP on the service, with word-of-mouth reward attracting a wider viewers.
“With Game Pass, you may get individuals to attempt it, then as a results of these individuals making an attempt it, they prefer it, and so they then inform their mates on social media, ‘I discovered this recreation on Game Pass, I actually loved it, it’s best to have a go.’ After which a few of them are on Game Pass, and can [play] it. However a few of them aren’t on Game Pass, and also will wish to be a part of that dialog. So, they will go and purchase it,” he stated.
Rebellion confirmed final week that Atomfall had reached over two million gamers. The quantity is not indicative of unit gross sales because it consists of Game Pass subscribers who accessed the sport freed from price. Kingsley, nonetheless, stated that the sport’s gross sales had surpassed the studio’s expectations. “We have finished a lot higher than our mid-range estimates, truly, in order that’s good,” he stated.
Launching on Game Pass additionally ensures a mounted financial return that helped Rebellion attain profitability with Atomfall. Kingsley stated that whereas a launch on the subscription service may undercut gross sales on Xbox, however the acquire from that price was “disproportionate”.
The Rebellion CEO additionally recommended the studio, identified for its Sniper Elite video games, would possibly work on an Atomfall sequel. “Now it seems to be like we wish to do extra Atomfall – it has been profitable, can we discover the assets to do it? I do not know,” he stated.
Atomfall launched throughout PC, PS4, PS5, Xbox One and Xbox Collection S/X on March 27. The survival title, that has drawn comparisons with Fallout, is ready in a post-apocalyptic north England and is impressed by the true life Windscale nuclear incident within the Fifties. Days after the launch, Rebellion confirmed the sport had reached over 1.5 million gamers in its opening weekend, making it essentially the most profitable launch within the firm’s 32-year historical past.
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