Whereas rural demand traits proceed to outpace city consumption for the FMCG trade, the hole appears to be reducing signalling early inexperienced shoots seen in city consumption. In response to knowledge sourced from retail intelligence platform, Bizom,gross sales of FMCG items in worth phrases in non-urban areas witnessed a growth of 13.8 per cent in the March quarter year-on-year. In City India, FMCG gross sales in worth phrases witnessed a growth of 10.3 per cent throughout this era. Classes resembling packaged meals, drinks and dairy products witnessed excessive double digit growth in worth phrases.
Through the January-March interval, beverage gross sales in phrases of worth was up 19.6 per cent in comparison with the identical interval final 12 months. On the identical time, packaged meals gross sales in worth phrases grew by 16.2 per cent throughout this era, whereas commodities worth gross sales grew by 17.9 per cent. Dairy products gross sales worth was up 16.6 per cent, whereas candies and confectionery phase gross sales growth in phrases of worth was 9.2 per cent in contrast in March quarter in comparison with identical interval in 2024.
Classes resembling dwelling care and private care witnessed growth in single digits. Gross sales worth growth of the house care phase was pegged at 8.3 per cent. However private care phase consumption appeared to be sluggish with gross sales worth growth estimated at 4.5 per cent.
FMCG trade
Total FMCG trade registered 12.4 per cent worth growth as per estimates by the retail intelligence platform.
Harshit Bora, Analytics Head, Bizom, mentioned, “In 2024, growth was predominantly fuelled by rural enlargement. Nevertheless, in 2025 city growth is gaining momentum and appears to be narrowing the hole with rural growth.”
“Retailers at the moment are stocking bigger packs in better portions than ever earlier than. The variety of retailers shopping for bigger packs has risen by 6 per cent, whereas these shopping for medium packs have seen a rise of 10 per cent,” he added.
A senior govt with a packaged meals firm, who didn’t want to be recognized, mentioned, “Packaged meals phase has begun witnessing an uptick in gross sales in city markets. So we’re seeing some early inexperienced shoots in city markets. With advantages from earnings tax rebates and projections of a very good monsoon, we anticipate city markets to start seeing some restoration in the approaching quarters.”
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Revealed on April 12, 2025
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