Consultants mentioned it will enhance entry for Indian consumers and strengthen retail provide chains.
The India-US commerce framework is predicted to widen Indian consumers’ entry to American brands particularly on the premium finish in classes equivalent to cosmetics, private care, wines and alcoholic drinks and superior digital merchandise. It would additionally allow retailers to top off on more premium choices. On the identical time, the US is liberalising entry to its market for classes equivalent to processed meals merchandise from India equivalent to jams and fruit pulps.
Consultants mentioned it will enhance entry for Indian consumers and strengthen retail provide chains. On the identical time, it should allow Indian gamers to ramp up value-added exports to the US.
Manoj Mishra, Accomplice and Tax Controversy Administration Chief, Grant Thornton Bharat, “The interim India–US commerce deal may translate into wider selection for the consumers and more aggressive pricing. India’s resolution to reduce duties on merchandise equivalent to cosmetics, medicines, medical gadgets, listening to aids, alcoholic drinks is probably going to decrease import prices and enhance entry to world brands and superior merchandise. On the identical time, the US opening its market to processed meals objects from India, together with jams and juices, creates new development alternatives for Indian FMCG and meals brands. Total, the deal helps higher shopper entry, strengthens retail provide chains, and allows Indian shopper corporations to scale up value-added exports.”
Suresh Nair, Oblique Tax Accomplice, Shopper Merchandise and Retail Sector, EY India mentioned retailers, particularly the organised chains, stand to acquire from decrease prices, which may allow them to inventory iup more premium choices and drive larger gross sales volumes. “As a part of the 2026 commerce framework, India has agreed to decrease or eradicate import duties on US-made cosmetics and high-end private care merchandise. This transfer is designed to provide Indian consumers higher entry to world brands whereas decreasing enter prices for the home magnificence and wellness trade. This concession was strategically chosen as a result of it doesn’t immediately threaten India’s mass-market MSME sector,” he added.
processed meals
“Elimination of US tariffs on a variety of processed meals is critical. Beforehand dealing with duties as excessive as 50 %, Indian exports equivalent to fruit juices, jams, jellies, and fruit pulps will now enter the US market at zero responsibility. This opening is predicted to present an enormous enhance to Indian meals processing items and farmers, permitting “Made in India” value-added merchandise to acquire a dominant foothold within the US shopper market with out the burden of reciprocal taxes,” Nair acknowledged.
On the identical time specialists imagine as more American brands grow to be immediately accessible in India, competitors is probably going to decide up. Nonetheless, premium segments of such merchandise are anticipated to see more heightened competitors whereas mass-market classes that rely totally on native or different Asian provide chains are unlikely to see a lot affect.
Printed on February 8, 2026
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