Indian Influencer Governance Council introduces standardised contract framework for influencers, brands

At a time when the creator financial system is quickly rising , the Indian Influencer Governance Council (IIGC), has launched a standardised contract framework for influencers, brands and companies. The framework, developed by Trilegal, establishes the position of influencer as an impartial contractor and defines clear cost constructions moreover content material and utilization rights amongst others.

The self-regulatory physique stated that brands and companies usually depend on casual preparations and assorted templates that don’t interpret the scope accurately. This results in recurring challenges about cost constructions, content material possession and utilization, revisions and approvals, exclusivity, morality and dispute decision. On this situation, IICS stated it has launched the Indian Influencer Contract Customary (IICS) that gives a “impartial, trade stage, contractual baseline” that goals to deliver readability to varied points for all stakeholders concerned.

“Within the current previous, influencer advertising and marketing in India has grown from experimental budgets to a core pillar of brand name technique. Because the trade matures, casual preparations are now not sustainable. Fee readability, outlined utilization rights and structured dispute mechanisms aren’t non-obligatory, however foundational to long-term belief. We imagine it’s time for brands and creators alike to undertake widespread requirements that replicate the industrial scale and duty this ecosystem now carries,” stated Sahil Chopra, Chairman, IIGC.

The framework states that campaigns have to be be outlined with a “clear assertion of labor” that ought to specify the relevant deliverables of the influencer, together with “platforms for use, posting schedule, commercials, utilization scope, territory, length, exclusivity (if any), disclosure obligations and any class particular compliance necessities.” It additionally solves for points concerning content material and utilization rights, disclosures and compliances and clear cost clauses, together with timelines, performance-linked funds and structured escalation mechanisms.

The framework additionally incorporates a dispute decision mechanism with step one being mediation via IIGC’s Process power. “This step can try and resolve points earlier than they turn into severe, probably mitigating monetary and reputational dangers for all events concerned,” it added. The self-regulatory physique that the framework will function a robust basis and reduces ambiguity and helps long-term and sustainable creator-brand relationships.

Revealed on March 3, 2026