I have a tendency to purchase T-shirts in bunches. Anytime I discover a shirt I actually like, I purchase at the very least per week’s value. Within the period retroactively generally known as “indie sleaze,” I used to be outfitted completely in American Attire 50/25/25 tees. Within the early Instagram period, I noticed an advert for Buck Mason and acquired a bunch of these. Then I made a decision I favored V-necks and switched to The Hole’s tagless Jersey shirts, which had a pleasant delicate really feel and simply the best depth of dip.
Final summer season, I discovered my new fave at a chintzy vacationer store in Maine. It had the identify of the city, Bar Harbor, printed on a butter-hued clean from an organization referred to as Comfort Colors. After a number of wearings, I favored it a lot I appeared on the label to see what it was. I purchased a second and have since been slowly changing each T-shirt in my closet with shirts within the model’s numerous comforting colours.
{Photograph}: Martin Cizmar
Comfort Colors is not an rising model—it is owned by Gilden, which is about as attention-grabbing and horny as being owned by Nation Crock margarine. I’m not the primary individual from a outstanding overview website to note that Comfort Colors is one of the best within the biz, although I consider I’m the primary to take action with out funding Maureen Dowd and Ross Douthat for a web site nonetheless approvingly dubbing new merchandise the “Tesla of …” in 2025.
In any case, the Comfort Colors T-shirt—particularly the standard-issue 100% cotton mannequin no. 1717—checks each field for me.
They’re boxy however not too boxy. I’ve a number of classic Hanes Beefy T’s, and Comfort Colors are way more fitted, with sleeves that cease an inch or so above the elbow as an alternative of drooping down the forearm. They give the impression of being a little bit boxier than they’re as a result of of the triple-stitched shoulders and double-stiched hemline and sleeves, which give the shirt an overbuilt appear and feel. For a middle-aged individual, it is a lower that claims you realize three Billie Eilish songs, however you are not making an attempt to decorate like her.
Comfort Colors tees are made with cotton from American farms, although it is spun up in Honduras. It is ring-spun, which supplies it each softness and energy. These shirts are way more breathable than any mix, despite the fact that they’re made out of comparatively hefty 6.1-ounce cloth. That signifies that one sq. yard of that cloth weighs 6.1 ounces, making it only a tad beefier (0.1 ounces per sq. yard) than both a Hanes Beefy T or a Uniqlo Supima cotton tee. Greatest of all, the American cotton ages fantastically. None of my half-dozen Comfort Colors shirts have shrunk, they usually’ve all softened and pale only a contact with every whirl across the washer.
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