- Max added greater than 120 new features to its app in 2024
- A WBD survey signifies a rise in design, stability, and personalization
- The service has been rolled out to 73 new nations within the final 9 months
Max has been busy making a lot of updates to its app within the final 12 months as half of its international enlargement to extra nations, but not each new characteristic is a welcome one.
Of the 120 new features that had been added to the Max app in 2024, most are aimed toward bettering the content material discovery journey to discovering the perfect Max films and greatest Max reveals, but there have also been some much less favorable ad-related updates.
These embody advertisements that allow you to store for merchandise associated to the content material you are watching by clicking on a QR code, sponsored content material suggestions, and commercials that focus on ‘moments’ (to not be confused with Netflix’s ‘moments’ characteristic that makes sharing content material on social simpler).
It is an space that many of the perfect streaming companies are more and more doubling down on as they search for extra methods to generate misplaced income from unsuccessful films and reveals. Certainly, Prime Video has also been adding a lot of the identical advert features over the previous 12 months, making it slowly replenish with much more advertisements.
Apart from the advert onslaught, Warner Bros. Discovery has been making different modifications to the Max app, together with enhancements like an improved navigation design on the homepage to make your streaming life simpler.
This replace moved the navigation instruments usually discovered on the prime of a title to the left-side utility menu, making it a lot less complicated to search out these choices (see the distinction this made within the picture under).
International subscribers have also been handled to extra methods to search out content material within the app, even whereas within the center of streaming. This characteristic helps you to browse comparable titles whereas watching a film or present by clicking a drop-down arrow to entry the advice listing.
Like Netflix, Max has also added comparable performance to suggest extra films and reveals to observe after you have completed streaming a title. Which means that after 25 seconds, if you have not chosen one thing else, a associated style title will robotically begin enjoying.
One other Netflix characteristic that Max has added is that titles on the homepage will robotically start enjoying the trailer with audio whereas searching. I do not find out about you, but I can not assist but discover this distracting whereas searching for content material and would fairly that the audio be muted whereas the video performs. Not less than, this characteristic has solely been rolled out to the US for now.
Different US-only features which have been added embody the power to observe 5 of HBO’s linear channels by way of the app. These embody HBO, HBO 2, HBO Signature, HBO Comedy, and HBO Zone.
And, of course, we won’t neglect the brand new multiview characteristic for 2025’s NASCAR Cup Collection that places you within the driver’s seat that was added to US subscribers’ apps earlier this 12 months. It is a nice sports activities characteristic we’re seeing being added to many streamers, such because the Apple TV app and YouTube.
These are simply a small portion of the tech updates that Max’s streaming app has added since September 2024, but they spotlight a lot of the behind-the-scenes work that the service is doing because it appears to be like to develop into extra areas.
Max has been rolled out to 73 new nations within the house of 9 months and can quickly launch on Aussie shores on March 31, simply in time for HBO’s The Final of Us season 2, which premieres on April 13. Nevertheless, for these of us within the UK, we’ll must patiently wait a bit longer till we will entry all of these nice features within the Max (most seemingly early 2026, going by stories). Within the meantime, the perfect place to stream HBO content material within the US is on Sky or Now.
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