Meta envisions synthetic intelligence (AI) as a catalyst for the media and entertainment industry and is actively working with manufacturing homes to launch AI-powered movies whereas leveraging influencers to construct pleasure round new releases, a prime firm official mentioned.
“We see ourselves at Meta as a catalyst for the media ecosystem with our open-source LLaMA instruments. We offer generative AI artistic instruments and fashions to help the industry. Moreover, fashions like Meta Mundi Gen, which may generate customized movies, edit footage, and produce sounds from easy textual content inputs, shall be a useful device in reworking the industry,” mentioned Sandhya Devanathan, Co-Chair of FICCI’s Media and Entertainment Committee and VP & Nation Head – India at Meta.
Talking at FICCI’s Media and Entertainment Conclave ‘MEBC-South Join,’ she highlighted AI’s position as each an assistant and a help system for the industry. “From scriptwriting to ultra-realistic visuals, audio results, and language localization, AI provides countless potentialities. We’re partnering with manufacturing homes to launch AI-powered movies, together with Blockbuster with Meta,” she mentioned.
The social media large Meta can also be collaborating with creators to generate buzz round upcoming film releases and has launched progressive WhatsApp chatbot journeys to boost viewers engagement.
South Indian cinema’s rising affect
Devanathan additionally praised South Indian cinema for shaping perceptions. “South Indian cinema has advanced quickly with progressive storytelling, superior expertise, and strategic advertising and marketing. It now matches Bollywood in field workplace income and recognition. Extra importantly, it’s shaping world perceptions of Indian tradition,” she mentioned, including that technological innovation performs a key position on this success.
She additional famous that the Southern states lead in web penetration and digital adoption, with audiences actively partaking with OTT platforms, cellular cinema consumption, and social media content material sharing. “The media industry itself shall be instrumental in shaping India’s $1 trillion digital economic system,” she added.
TV’s dominance within the media panorama
Kevin Vaz, Chairman of FICCI’s Media and Entertainment Committee and CEO – Entertainment, JioStar, said that tv stays a dominant drive in India’s media sector, commanding over 30% of the entire market. Its evolution, pushed by shopper preferences and expertise, is especially robust within the South, the place local-language content material thrives.
“Whereas some imagine youthful audiences are transferring away from tv, it continues to interact India’s youth. In contrast to Western tendencies, India’s TV panorama is exclusive, as tv stays reasonably priced, accessible, and deeply embedded in households,” Vaz mentioned.
Whereas digital media is rising, tv stays a major supply of entertainment, information, and cultural connection. “India is an ‘AND’ market, not an ‘OR’ market. By fostering the coexistence of TV and digital, we are able to unlock new development, creativity, and alternatives,” he added.
India as a content material exporter
Vijay Sankar, Vice President, FICCI & Chairman, The Sanmar Group, careworn that India should transcend simply consuming content material and step up as a world content material exporter.
“Indian movies and sequence are already gaining worldwide consideration. Nonetheless, to actually compete on a world scale, we have to improve long-format storytelling, enhance manufacturing high quality, and spend money on robust world-building,” he mentioned.
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