The study confirmed that greater than 94 per cent of that income accrued solely to builders and companies, with none fee paid to Apple.
Apple on Monday launched a brand new study that the App Store ecosystem in India facilitated ₹44,447 crore ($5.31 billion) in developer billings and sales in 2024.
The study — carried out by Professor Viswanath Pingali from the Indian Institute of Administration Ahmedabad — confirmed that greater than 94 per cent of that income accrued solely to builders and companies, with none fee paid to Apple.
The study confirmed that over the past 5 years, the worldwide earnings of India-based builders have tripled, highlighting the super enterprise alternative and international attain the App Store offers.
“The App Store has been an financial miracle for builders in India and all world wide, and we’re thrilled to help their work,” Tim Cook dinner, Apple’s CEO mentioned in a launch.
This study underlines the ability of India’s extremely vibrant app financial system, he added.
“And we’re dedicated to maintain investing in the success of builders of all sizes as they construct apps that make an necessary influence and enrich folks’s lives,” in response to him.
The study from Professor Pingali took an in depth take a look at the important thing drivers shaping the App Store ecosystem in India, together with elevated app utilization in sectors like meals supply, journey, gaming, and leisure.
In 2024 alone, it discovered that App Store builders generated ₹38,906 crore in whole billings and sales from the sale of bodily items and providers, ₹3,014 crore from in-app promoting, and ₹2,527 crore from digital items and providers.
Since its launch greater than fifteen years in the past, builders have extra methods than ever to monetise their apps and construct profitable companies on the App Store, ensuing in a wholesome and dynamic ecosystem. In 2024, builders lively in India have been profitable throughout a various vary of app classes reminiscent of video games, well being, and health, life-style and utilities, as per the study.
The App Store’s ecosystem of innovation offers Apple builders world wide with a worldwide distribution platform throughout 175 storefronts.
In 2024, near 80 per cent of India-based builders’ App Store earnings got here from customers outdoors of the nation, and 87 per cent of builders have been lively on a number of storefronts.
Furthermore, all through the identical 12 months, customers from all around the world downloaded apps from builders in India greater than 755 million occasions via the App Store, twice as many as 5 years in the past.
Many apps from India-based builders have additionally appeared on essentially the most downloaded app charts in storefronts outdoors of India, and apps from India-based builders have been in the highest 100 most downloaded apps in 70 storefronts outdoors of India.
Along with constructing international companies on the App Store, builders proceed to succeed in native audiences throughout India.
Within the final 5 years, downloads from Indian customers have greater than tripled, and earnings from these customers have elevated greater than fivefold.
Notably, India-based builders have additionally designed well-liked apps focused at India’s rising fast commerce and gig financial system industries.
Small builders, in explicit, have been supported by Apple’s ecosystem.
The full App retailer earnings of small builders elevated by 74 per cent between 2021 and 2024.
The corporate mentioned it’s dedicated to serving to builders throughout India construct their app companies.
In an effort to create much more alternatives, Apple has labored intently with builders and aspiring coders to assist them construct the talents they should turn out to be world-class app creators.
This consists of the Apple Developer Heart in Bengaluru, the place Apple engineers work with builders from throughout India to assist them create impactful apps and make the most of developer instruments, together with greater than 2,50,000 APIs as a part of frameworks reminiscent of HealthKit, Metallic, and Core ML.
From 2020 via 2023, Apple prevented a mixed whole of over $7 billion in doubtlessly fraudulent transactions, together with greater than $1.8 billion in 2023.
The App Store additionally rejected greater than 1.7 million app submissions for failing to satisfy privateness, safety, and high quality requirements.
Printed on April 28, 2025
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