PVR INOX betting big on strong content line up of upcoming movies & curated re-releases

With re-releases witnessing strong traction on the big display, PVR INOX mentioned it should stay a staple amongst its content choices as half of a strategic focus. The cinema chain expects re-releases to contribute 5-6 per cent of total annual revenues within the subsequent fiscal. The multiplex chain can also be banking on enchancment in field workplace efficiency with a stronger content line-up in Hindi and Hollywood content slate within the coming months.

Sanjeev Kumar Bijli, Govt Director, PVR INOX instructed businessline, “We haven’t even scratched the floor in phrases of tapping the potential of re-releases. We might have began showcasing re-releases as a result of of lack of content however now this initiative is led by a full-fledged staff. The staff is actively what variety of re-releases we will showcase and scheduling them primarily based on lively social listening and shopper suggestions. We’ll proceed to do curated re-releases going ahead. Moreover Hindi movies, there’s a large pool of Hollywood movies which have the potential to be re-released on the big display.”

He added that in FY25 about 3 per cent of revenues got here from re-releases. “I feel within the subsequent fiscal, we anticipate the share of re-releases to extend to 5-6 per cent of revenues,” Bijli defined.

The multiplex chain is now betting big on the strong content line-up throughout Hindi in addition to Hollywood flicks. “In FY25, there have been fewer movies that have been launched and have become profitable. With a strong content line-up this yr, we imagine the pie of Hindi cinema will improve in 2025,” Bijli acknowledged. In keeping with estimates by Ormax, the Hindi cinema’s share to total field workplace declined to 40 per cent in 2024 from 44 per cent in 2023. 

In March, the content line-up contains Salman Khan starrer Sikandar and John Abraham starrer the Diplomat, Kingston and Robinhood. The cinema chain may also be showcasing worldwide flicks together with Mickey 17, Presence, The Day The Earth Blew Up (A Looney Tunes Film), Within the Misplaced Lands, Snow White, Locked, Black Bag and Working Man. Curated Re-releases embrace Lootera, Shaadi Mein Zaroor Aana, Street, Kumbalangi Nights, Sairat , Lamhe, The Karate Child (1984) moreover Oscar contenders showcase.