Rapido rolls out zero-commission food delivery platform Ownly across Bengaluru, plans tier-1 expansion

The corporate is positioning Ownly as a structurally totally different mannequin from present aggregators, with pricing management resting with eating places and delivery fees transparently handed on to shoppers.

Rapido is doubling down on its push into food delivery, rolling out its zero-commission platform Ownly across Bengaluru after a pilot launched in choose pockets in November final 12 months. The corporate is positioning Ownly as a structurally totally different mannequin from present aggregators, with pricing management resting with eating places and delivery fees transparently handed on to shoppers.

At a roundtable with the Nationwide Restaurant Affiliation of India (NRAI), Rapido stated it can step up advertising and marketing for Ownly in Bengaluru to construct buyer consciousness alongside onboarding eating places at scale. Vivek Vashishta, head of recent initiatives at Rapido, stated the platform, which ran pilots in Koramangala, HSR Format and BTM Format, is now operational across the town. “You’re going to be seeing, particularly across Bangalore, Ownly in your telephones, Ownly splashed across your metropolis as a model,” he stated, signalling an imminent advertising and marketing push.

Vashishta added that Rapido doesn’t intend to stay restricted to a single market. “If we merely keep in a single metropolis for too lengthy, individuals will suppose we don’t actually imply enterprise. We have to scale across tier-1 cities,” he stated, pointing to expansion plans past Bengaluru.

Rapido has assured restaurant companions that it’s going to not impose platform or visibility charges, a departure from prevailing business practices. The mannequin additionally avoids commission-based buildings, permitting eating places to retain the total worth of orders. “To start with, we’re not going to be incomes cash. We’re okay with that as a result of for all of us to succeed, we have now to drive development,” Vashishta stated, including that monetisation will ultimately come immediately from clients.

Delivery fees on Ownly can be distance-linked and borne fully by shoppers. “Ownly will cost the actual price of delivery on to the client. That’s how clear pricing will work,” Vashishta stated. “Proper now, we’re charging your entire delivery payment to clients. We wish to create an trustworthy, truthful mannequin.”

Two delivery fleets

The platform will function utilizing two delivery fleets — Rapido’s present rider community and a devoted Ownly fleet — to make sure food dealing with high quality and well timed fulfilment as volumes scale.

NRAI, which has been working carefully with Rapido on the initiative, urged eating places to take part actively. “It is a collaboration between NRAI and Ownly… a 3rd wing of a delivery ecosystem that works for all of us,” stated Pranav Rungta of the NRAI. He added that unbundling prices is central to the mannequin: “What’s been taking place to date is that eating places bundle commissions, adverts and reductions into menu costs. What we want right here is to unbundle every little thing.”

The pricing framework, NRAI stated, aligns with commitments Rapido has made to the business, preserving menu pricing in restaurant palms whereas eliminating hidden fees and markups.

Printed on February 6, 2026