Spotify shoots down rumors: No ads for Premium, ever

Life was so easy: We might get pleasure from content material for free (like listening to music on the radio) and have to sit down by means of some promoting, or we might select to pay for our content material (like shopping for an album) and get to get pleasure from it ad-free. That dichotomy didn’t take lengthy to begin crumbling, although, and today we tolerate ads in paid companies starting from cable TV to the most cost effective Netflix plan. Currently, we’ve been paying a number of consideration to Spotify Premium, as a result of that is one paid service that’s resisted advert creep, rightfully incomes its “premium” identify.

At the very least, that’s the best way it’s alleged to work, however on a pair separate situations over the previous few months, Spotify Premium customers had been listening to ads that they weren’t meant to. The corporate insisted this was all in error, and managed to revive ad-free playback, however apparently it hasn’t been in a position to totally shake the specter of those incidents.

In a publish on X this afternoon, Spotify makes an attempt to handle some persistent rumors about ads coming to Premium:

There’s a rumor circulating that Spotify is placing ads into premium music listening. This rumor is fake. Premium music listening is and can stay ad-free.

It’s unclear if there have been any current occurrences of that earlier advert bug that is likely to be fueling such hypothesis, however we do see Spotify’s account responding to messages from customers asking about this rumor over the course of the previous few days.

We’ve actually seen different “premium” companies drift into extra advert content material through the years (I’m taking a look at you, Prime Video), so it’s not loopy to surprise why this worry is likely to be so tough for Spotify to dismiss as soon as and for all, however its statements about remaining ad-free sooner or later certain really feel about as reassuring as we might hope for.