Thomas Cook India Restricted has appointed Bollywood actor Kartik Aaryan as brand ambassador for its international alternate business, the corporate introduced right now.
The shares of Thomas Cook India Restricted have been buying and selling at ₹139.63, up by ₹4.36 or 3.22 per cent on the NSE right now at 2.20 pm.
The strategic transfer goals to focus on India’s millennial and Gen Z travellers, who the corporate identifies as highly effective drivers within the nation’s outbound journey progress. The partnership begins with a marketing campaign selling Thomas Cook’s not too long ago launched Borderless Journey Card, a multi-currency pay as you go card designed for worldwide travellers.
Deepesh Varma, Govt Vice President of International Alternate at Thomas Cook India, expressed optimism concerning the pay as you go card business, citing important alternative from youthful Indian travellers. In keeping with the corporate, the Borderless Journey Card builds on the success of their current portfolio, which incorporates Research Buddy for college students and EnterpriseFX for business travellers.
Within the marketing campaign commercial, Aaryan highlights the cardboard’s advantages whereas depicting frequent forex challenges confronted by worldwide travellers. The marketing campaign might be distributed throughout digital platforms, linked TV, and social media.
Aaryan, described as having a robust reference to India’s youth, said he personally endorses the cardboard as a “sensible, seamless, safe and extremely handy resolution for Indian travellers.”
Thomas Cook India, established in 1881, is a number one omnichannel journey firm providing companies together with international alternate, company journey, leisure journey, and visa companies throughout 28 international locations on 5 continents.
Printed on April 3, 2025
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