Apple first unveiled its synthetic intelligence technique on the firm’s WWDC occasion final 12 months. Greater than a 12 months later, a few of the iPhone maker’s so-called ‘Apple Intelligence’ options have nonetheless not arrived, whereas the rollout of many others has been marred by undesirable surprises.
Nonetheless, CEO Tim Cook stays dedicated to Apple’s AI roadmap. Throughout the current earnings name on Thursday, he said that the corporate is “considerably rising our investments” in synthetic intelligence. In an interplay with CNBC, Cook additionally famous that Apple is “embedding it throughout our gadgets, throughout our platforms and throughout the corporate.”
Tim Cook confirms Apple’s openness to acquisitions
Extra importantly, maybe for the primary time ever, Cook confirmed that Apple is open to acquisitions so as to speed up its AI roadmap. He additionally famous that Apple had acquired “round” seven firms this 12 months, however none of them had been “enormous by way of greenback quantity.”
“We’re very open to M&A that accelerates our roadmap. We’re not caught on a sure measurement firm, though those that we’ve acquired up to now this 12 months are small in nature,” Cook said.
“We mainly ask ourselves whether or not an organization can assist us speed up a roadmap, and in the event that they do, then we’re ,” the Apple CEO additional added.
A earlier report from Bloomberg revealed that Apple leaders had internally mentioned buying the AI search startup Perplexity to catch up within the AI race. In the meantime, one other current report famous that the corporate may depend on LLM structure from OpenAI or Anthropic to energy its AI Siri.
Notably, Apple already employs ChatGPT to reply harder queries on Siri, however the firm can also be engaged on an AI model of the voice assistant that was introduced at WWDC 2024 and has since confronted a number of delays.
In the meantime, Apple additionally faces the problem of retaining its expertise, as Meta builds its Superintelligence Labs division by poaching workers from different high firms. A report this week revealed that at the least 4 folks from Apple’s basis fashions division have been employed by Mark Zuckerberg’s firm thus far.
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