Homegrown handset maker Lava Worldwide is eyeing a ten per cent market share in phrases of quantity in the nation’s sub-₹30,000 smartphone market phase by 2030, as the corporate has been rising at a a lot quicker fee in comparison with the business.
The Noida-headquartered cell phone maker is now working in the less-than-₹30,000 worth phase in the smartphone market. It presently has round 2 per cent market share. The corporate is ready to launch its flagship Agni collection in the UK quickly. It’s also trying to enter just a few African international locations.
“It was a troublesome section for all Indian smartphone makers publish 2017, and subsequently, we needed to pause our smartphone agenda then. We restarted in 2022 and have been witnessing a 40-50 per cent CAGR. The business remained stagnant throughout this era, however we’ve got been rising,” Lava Worldwide Managing Director Sunil Raina informed mediapersons in Kolkata.
India now could be a market of round 15 crore smartphones, and of which round 70 per cent is lower than ₹30,000 class. “Your complete market progress is flat. We’re assured of gaining market share as we’ve got been rising,” Raina stated, including the corporate’s progress was backed by product innovation, design and after-sales service.
“We have been capable of eat into the share of huge gamers in the smartphone phase. We’ve a method for what’s lacking in the business and for fixing the issues that others don’t. We’ve adopted a zero bloatware coverage, which supplies our telephones higher safety,” Raina identified. Bloatware refers to functions or programmes that come pre-installed on a tool by a producer.
Abroad foray
On the abroad plan going ahead, he stated Lava will quickly enter the UK market. Now, it has presence in Nepal, Sri Lanka and Bangladesh. “We might be launching the Agni collection telephones in the UK quickly. It would mark a debut of the Indian smartphone model in Europe. We’re additionally coming into some African international locations this 12 months,” he added.
Based in 2009, the corporate presently has a manufacturing capability of round 4.25 crore handsets every year.
Printed on June 11, 2026
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