Rivian electrical autos are parked in entrance of a Rivian service middle on April 30, 2026 in Los Angeles, California.
Justin Sullivan | Getty Photos
Rivian stated Tuesday it was laying off hundreds of workers, or lower than 2% of its workforce, as the electrical car maker goals to slender losses.
The layoffs have an effect on some groups within the service and buyer segments, in response to a spokesperson. The corporate had 15,232 staff throughout North America and Europe on the finish of final yr.
“We lately restructured a handful of groups inside Rivian as we work to profitably scale our enterprise,” the corporate stated in an announcement.
The layoffs come per week after the automaker formally launched deliveries of its key new car, the R2 SUV. The R2 is supposed to remodel Rivian from a distinct segment EV producer that sells luxurious autos right into a extra mainstream model like U.S. EV chief Tesla. The layoffs have been first reported by The Wall Avenue Journal.
Rivian has stated it hopes to attain profitability with the R2. It has by no means turned an annual revenue.
The EV maker misplaced $3.6 billion final yr, whereas solely delivering 42,247 autos, in response to firm filings. Its automotive phase misplaced about $6,000 per car it delivered in the course of the first quarter of this yr.
Rivian and different EV producers are more and more going through a tougher market than they did lately amid altering laws below the Trump administration, together with the elimination of a $7,500 federal incentive for buying an EV.
Rivian laid off greater than 600 workers in October, or roughly 4.5% of its workforce. These cuts largely concerned restructurings of its advertising, car operations, and gross sales/supply and cellular operations groups.
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