Britannia Industries has shifted its North American export operations from Oman to Mundra in Gujarat amid disruptions in West Asia, in accordance to Managing Director Rakshit Hargave. (A file photograph)
Britannia Industries, main bakery and biscuit product maker, has shifted its North American export enterprise from Oman to India at Mundra, Gujarat, mentioned its Managing Director and Chief Government Officer Rakshit Hargave.
To handle the disaster at West Asia “we’ve moved our manufacturing to Mudra”, mentioned Hargave within the analyst name on Friday.
Moreover, the maker of Good Day, Marie Gold, Milk Bikis, Tiger, can also be contemplating a price hike, to offset round 20 per cent hike within the gas and packaging prices, on account of geopolitical points.
Britannia, will hike the price in each methods — by lowering the grammage (for price factors) and improve costs of enormous packs.
“Sure, selectively we may have to take price will increase. And this consists of each grammage adjustment and a number of the packs that are above Rs 10, some sort of a price improve.” Harrogave mentioned although wheat, a key uncooked materials, is a bit deflationary.
Nevertheless, gas is very inflationary, equally laminates, used for packaging can also be excessive due to disruption within the international provide chain following the struggle at Iran.
“Palm oil can also be increased, though we’re coated, however we all know that palm oil has a reference to gas costs. Sugar is kind of regular,” he mentioned.
Moreover, gas can also be a “problem” Hargave mentioned, including, “we use LPG, we use PNG, and the inflation of that’s brazenly out there available in the market, which can also be what we’re having to pay.”
Exports hit by Strait of Hormuz closure, demand stays sturdy
Through the quarter, the corporate had an influence on exports from the closure of the Strait of Hormuz.
“So, we’re fairly assured that we are going to do higher this quarter,” he mentioned.
Firm officers mentioned the demand in urban-facing channels stay sturdy regardless of the agricultural softness.
Over the channels, he mentioned fast commerce has been a vibrant spot within the e-commerce for the previous few quarters.
“We’re constructing this momentum and acceleration for the previous few quarters,” he mentioned, including, “Virtually 70 per cent of our (on-line) enterprise right now is coming from the short commerce a part of e-commerce.” Hargave now expects this to “additional transfer up to 85 per cent” as a result of, Amazon is scaling up their play in hyperlocal supply format.
Fast commerce can also be serving to the corporate premiumise its assortment and is in a position to promote rather more indulgent classes.
Britannia Industries had on Thursday reported a 21.56 per cent rise in consolidated web revenue to Rs 679.68 crore for the March quarter of FY26 and its gross sales have been up 7 per cent to Rs 4,685.95 crore. Its consolidated income in FY26 was Rs 19,375.62 crore.
Printed on Could 9, 2026
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