Walmart-owned Flipkart and style market Myntra proceed to indicate sturdy client engagement despite broader issues round slowing discretionary spending, in keeping with a report by Financial institution of America (BofA), which stated its latest channel checks discovered no seen indicators of weak spot in worth commerce or on-line style demand.
The brokerage stated investor issues that inflationary pressures and softer client spending may harm e-commerce development haven’t materialised to this point. Its checks indicated that value-commerce platforms proceed to witness wholesome order momentum, whereas third-party logistics firms haven’t seen any slowdown in cargo volumes linked to e-commerce demand.
“Opposite to investor notion that decrease discretionary spending might impression value-commerce GMV, our checks point out that there are not any indicators of a slowdown,” BofA stated in a sector report launched on Friday.
The report famous that e-commerce parcel shipments dealt with by logistics companies stay sturdy, suggesting regular order stream throughout giant on-line retail platforms. BofA added that logistics suppliers haven’t reported any materials impression from both value-commerce or broader e-commerce shipments.
For style, the brokerage highlighted sturdy person engagement developments. Sensor Tower knowledge cited within the report confirmed Myntra persevering with to widen its lead over competing style platforms by way of each day energetic customers, underscoring its place in India’s on-line style market.
The findings come at a time when traders have more and more scrutinised client web firms for indicators of demand moderation amid elevated inflation and macroeconomic uncertainty.
BofA stated its broader evaluation of India’s web sector factors to secure development throughout most client know-how classes, together with e-commerce, fintech, fast commerce and on-line journey. It added that issues round a pointy slowdown in client demand seem overdone based mostly on present market checks.
The report additionally prompt that web firms may benefit from valuation re-rating if development stays resilient, noting that latest corrections in know-how shares have largely been pushed by issues round slowing development and the impression of synthetic intelligence on world web companies.
For Flipkart and Myntra, the brokerage’s findings point out that client demand, significantly in value-led retail and style classes, stays intact heading into the second half of the 12 months.
Printed on June 19, 2026
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